Marketing Director

hace 4 semanas

Veracruz, Veracruz-Llave, México Monster Energy A tiempo completo
Job Title: Marketing Director

Monster Energy is seeking a highly skilled Marketing Director to develop and execute the strategic direction of the brand. As a key member of the marketing team, you will be responsible for ensuring structured alignment to the brand's global marketing standards, objectives, strategies, and philosophies.

Key Responsibilities:
  • Develop, manage, and execute all marketing events and programs articulated in the local annual marketing plan within clearly specified budgets.
  • Integrate key brand platforms into key sales initiatives to leverage and build brand awareness for Monster Energy through diligent trade marketing and integrated digital leverage platforms.
  • Work with distributors and headquarters to develop cost-effective promotional platforms to drive trade-wide executional scale, product trial, brand awareness, and sales volumes.
  • Negotiate, execute events and sponsorships at all levels based on relevance to key marketing platforms and marketing budget versus clear Return on Investment (ROI) analysis.
  • Drive PR and digital leverage platforms to ensure all event or athlete spend are maximized through touching our core target consumers to recruit new drinkers and maintain brand adorers.
  • Grow social media fans in Facebook, Instagram, and Twitter through different activities or promotions in consultation with our global digital experts.
  • Ensure all branding, logo use is acceptable at events and activations and is approved by marketing leadership according to branding guidelines.
  • Manage sampling program including direct management of MAT team leaders in relevant territories.
  • Carry out large-scale, event-based product sampling operations.
  • Accountable for marketing budget based on annual plan set in conjunction with leadership.
  • Activate & leverage global, national & regional events & properties that fit within established local market business plan-Leverage local media merchandising opportunities.
  • Entrench yourself & MEC Brands in the local sport & culture scenes relevant to key targeted consumers & brands/SKU's.
  • Develop & maintain relationships with opinion leaders in your market for the key image building scenes in sport & culture.
  • With local network of opinion leaders, develop new ideas that bring the brand to life through local image building scenes.
  • Develop close and collaborative internal relationships with key Stakeholders locally and at HQ.
  • Ensure relationships remain professional to ensure rational decision making based on clear ROI.
Requirements:
  • Bachelor's Degree in the field of Business, Marketing, or related field of study.
  • Master degree is desired.
  • 10 or more years of experience in a marketing management role.
  • 10 or more years of experience in Fast-Moving Consumer Goods (FMCG) industry, agency, or brand.
  • Advanced Microsoft Office skills.
  • Fluent in English.

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