Senior Manager, VIS Design Lead

hace 4 semanas


Ciudad de México, Ciudad de México Coca-Cola HBC A tiempo completo

We are accelerating our momentum as the fastest growing consumer goods company in Latin America. Our focus is on people, collaboration, and community. We empower our employees to challenge the status quo, make bold recommendations, experiment, and adapt, so we can grow together and make a great business even better.

Key Responsibilities:

  • Develop brand identity systems and packaging design for local or designated regional brands.
  • Support the development of global brands' brand identity systems and pack design where needed.
  • Develop design strategies that drive accelerated transactions and consumer pull on analog and digital shelves.
  • Think analytically and creatively about the role of a visual identity system and packaging to strengthen the power of iconic brands.
  • Ensure visual identity systems contain clear directives, sufficient modularity, and detailed guidelines to be seamlessly applied to any brand interaction.
  • Propose authentic, proprietary, and innovative pack design solutions that can differentiate and strengthen the brand on analog and digital shelves.
  • Partner with other company stakeholders to drive thinking on how to apply visual identity systems on the consumer journey and shopper paths, creating consistency and iconic experiences.
  • Write a design brief and lead the design direction with external agencies to develop distinctive VIS and packaging solutions, that are designed for maximum effectiveness across variants and SKUs.

Requirements:

  • Significant Creative Development and Design Experience (10-12 years).
  • Direct experience with logo design, graphics, packaging, art direction, and branding.
  • Preference for experience working in or partnering with design agencies.
  • Experience working on Content development is preferred.
  • Experience working in cross-functional and cross-geographical teams is preferred.
  • English is a must; Spanish or Portuguese required.

What You Will Find Working Here:

Driven by Purpose: A purpose-centric approach that empowers our people to protect our people, the environment, and the communities we serve, while providing safe, quality products.

Iconic and Innovative Brands: Our portfolio represents over 250 products featuring some of the world's most popular brands, including Coca-Cola, Sprite, Fanta, Powerade, and more.

Global Connections: Allows you to develop, enhance, and maintain global connections that allow us to act faster and learn from people all over the world.

Belonging to a Community: We are an organization that believes in our ability to continually grow and build the right atmosphere where people feel safe and empowered, allowing everyone to bring their best to work.


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