Data Insights Analyst

hace 2 meses

Miguel Hidalgo, Ciudad de México PepsiCo A tiempo completo
About PepsiCo

PepsiCo is a leading food and beverage company with a rich history of innovation and commitment to excellence. As a Consumer MCC Data Engineer, you will be part of a dynamic team that drives business growth and success through data-driven insights.

Responsibilities

As a key member of our team, you will be responsible for:

  • Ensuring data fidelity within our ROIe and RTO solution by leveraging stakeholder management and data ecosystem expertise.
  • Improving team efficiency through automation of reporting.
  • Diagnosing and proactively resolving data integrity questions, and QA support across internal and external media tracking tools.
  • Identifying opportunities to develop, test, and deploy data quality process enhancements and develop data controls.
  • Working with large and complex custom, and syndicated, data sets to identify issues and determine actionable resolutions.
  • Serving as a counterpart during weekly QA calls with teams to create streamlined solutions.
  • Developing automated post-campaign analytic reporting.
  • Working with cross-functional teams to fulfill ad-hoc reporting requests.
  • Leading analytics projects around measurement, tracking, and planning to enhance data quality and usage across our partners.
  • Leveraging live digital media campaign tracking tools to monitor and diagnose brand business issues and identify information needs.
  • Validating data matches to expectation across multiple sources & validating ROIe (MMM) model results.
  • Building knowledge of iconic PepsiCo brand media campaigns such as Gatorade, Pepsi and Mtn Dew to ensure data media data is associated with the correct campaigns.
  • Developing Circana/syndicated data skills to understand logical relationship between business changes and business drivers.
Qualifications

We are looking for a highly skilled and motivated individual with:

  • Bachelor's Degree Required, Advanced Degrees welcome.
  • Preference for digital/media background.
  • Agency background preferred.
  • Data visualization experience with Excel required; experience in Datorama, Power BI, or similar a plus.
  • Strong problem-solving skills (analytical, quantitative and conceptual thinking) required.
  • Advanced PowerPoint and Excel skills.
  • Excellent communication skills.
  • Ability to work with large and complex data as well as experience with tools accessing and manipulating.
  • Proven oral and written communication in English.
  • Ability to work as a key member of cross-functional project teams.
  • Ability to manage multiple projects simultaneously under tight deadlines.
What We Offer

PepsiCo offers a dynamic and inclusive work environment that fosters growth and development. As a Consumer MCC Data Engineer, you will have access to:

  • Opportunities to learn and develop every day through a wide range of programs.
  • Internal digital platforms that promote self-learning.
  • Development programs according to Leadership skills.
  • Specialized training according to the role.
  • Learning experiences with internal and external providers.
  • We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
  • Financial wellness programs that will help you reach your goals in all stages of life.
  • A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
  • And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a workforce and innovation for the organization.

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