Data Insights Analyst

hace 5 días

Miguel Hidalgo, Ciudad de México PepsiCo A tiempo completo
Overview

We are PepsiCo, a leading food and beverage company with a rich history of innovation and a commitment to making a positive impact on the world. Our iconic brands are consumed by millions of people every day, and we're looking for talented individuals to join our team and help us drive growth and success.

As a Consumer MCC Data Engineer, you will play a critical role in ensuring the accuracy and integrity of our data, working closely with cross-functional teams to identify opportunities for improvement and develop solutions to drive business results. You will be responsible for diagnosing and resolving data integrity questions, developing and deploying data quality process enhancements, and working with large and complex data sets to identify issues and determine actionable resolutions.

Your Impact

As a key member of our team, you will have the opportunity to make a real impact on our business, working with cutting-edge technologies and tools to drive innovation and growth. You will be part of a collaborative and dynamic team that values diversity, inclusion, and innovation, and you will have access to a wide range of training and development opportunities to help you grow and succeed in your career.

Responsibilities

  • Ensure data fidelity within ROIe and RTO solution by leveraging stakeholder management and data ecosystem expertise.
  • Improve team efficiency through automation of reporting.
  • Diagnose and proactively resolve data integrity questions, and QA support across internal and external media tracking tools.
  • Identify opportunities to develop, test, and deploy data quality process enhancements and develop data controls.
  • Work with large and complex custom, and syndicated, data sets to identify issues and determine actionable resolutions.
  • Serve as a counterpart during weekly QA calls with teams to create streamlined solutions.
  • Develop automated post-campaign analytic reporting.
  • Work with cross functional teams to fulfill ad-hoc reporting requests.
  • Lead analytics projects around measurement, tracking, and planning to enhance data quality and usage across our partners.
  • Leverage live digital media campaign tracking tools to monitor and diagnose brand business issues and identify information needs.
  • Validate data matches to expectation across multiple sources & validate ROIe (MMM) model results.
  • Build knowledge of iconic PepsiCo brand media campaigns such as Gatorade, Pepsi and Mtn Dew to ensure data media data is associated with the correct campaigns.
  • Develop Circana/syndicated data skills to understand logical relationship between business changes and business drivers.

Qualifications

We are looking for a highly motivated and detail-oriented individual with a strong background in data analysis and a passion for driving business results. The ideal candidate will have a Bachelor's degree in a related field, with a strong understanding of data visualization tools such as Excel, Datorama, and Power BI. Experience with large and complex data sets, as well as a strong understanding of data quality and integrity principles, is also highly desirable.

We offer a competitive salary and benefits package, as well as opportunities for professional growth and development. If you are a motivated and detail-oriented individual with a passion for driving business results, we encourage you to apply for this exciting opportunity to join our team at PepsiCo.

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