LATAM Marketing Growth Strategist
hace 4 días
Airbnb's global growth is attributed to its ability to foster connections between hosts and guests worldwide. As a key player in driving top-line revenue, the Growth Marketing team plays a crucial role in this endeavor.
Role OverviewThis LATAM-focused position will oversee marketing initiatives aimed at accelerating user acquisition and retention in the region. The successful candidate will be responsible for developing and executing strategies that capitalize on market trends and seasonality.
Key Responsibilities:
- Represent strategic growth initiatives in leadership business reviews, providing insights into channel trends, impact of key initiatives, and cascading insights to teams.
- Collaborate with cross-functional teams, including brand marketing, creative, engineering, and analytics, to inform growth marketing strategies for LATAM.
- Analyze customer data to identify key trends and behaviors, developing targeted messaging and campaigns to drive desired outcomes across the guest lifecycle.
- Owning project management and cross-functional campaign development workflow with dedicated Product, Engineering, Analytics, Data Science, Marketing Technology, and Creative teams.
- Translate business goals into accurate delivery requirements, specifying required data, segmentation & targeting logic, and dynamic content requirements.
Requirements:
- 10+ years of experience in Growth Marketing and CRM/Lifecycle/Engagement marketing.
- Strong understanding of the LATAM market and consumer behavior.
- Excellent verbal and written communication skills, with a high degree of comfort interpreting results and communicating insights effectively to stakeholders and senior leadership.
- Results-driven marketer with proven quantitative and analytical skills, comfortable with Excel functions, pivots, etc., and reporting tools like Tableau.
- Track record of creating successful engagement marketing campaigns and measuring their impact to iterate and constantly improve.
- Thrives in a fast-paced environment with frequent changes, with a desire to constantly reassess and optimize.
- Proactive and independent, always looking for ways to take initiative and improve existing programs/processes.
Location
The ideal candidate will be based in Mexico City, Mexico, allowing for seamless execution of tasks and collaboration with regional partners.
Salary
We offer a competitive salary range of $80,000 - $120,000 per annum, commensurate with experience, reflecting the complexity and scope of this role.
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