Senior Marketing Manager

hace 4 días

Ciudad de México, Ciudad de México Crunchyroll A tiempo completo
About Crunchyroll

We're a global community of anime fans, and we're passionate about delivering the art and culture of anime to our audience. Our mission is to help everyone belong, and we're committed to creating a welcoming and inclusive environment for all.

The Role

We're seeking a Senior Marketing Manager to join our Theatrical Marketing team in Latin America. As a key member of our team, you'll be responsible for coordinating campaigns to support our theatrical marketing slate, driving awareness, expanding our box office reach, and amplifying our brand across the globe.

Key Responsibilities
  • Collaborate with the Sony Pictures LATAM team to shape and implement release strategies, ensuring that all tactics are aligned for success in the Spanish-speaking Latin American market.
  • Lead and coordinate theatrical marketing campaigns, covering campaign preparation, creative asset management, project oversight, venue selection, and media optimization to maximize reach and conversion.
  • Manage budgets and timelines effectively, keeping all relevant stakeholders informed of any changes while ensuring deliverables are met, specifically tailored to the Spanish-speaking LATAM region.
  • Partner with cross-functional teams to plan and execute campaigns across various channels, including TV, out-of-home (OOH), and paid media, with a strong focus on Anime fans in Latin America.
  • Foster collaboration between Crunchyroll's global theatrical marketing team and Sony Pictures Latin America, ensuring alignment across all stages of the campaign, from production to trailer launches and asset distribution.
  • Create and update theatrical reports that highlight key campaign outcomes and box office performance for the Spanish-speaking Latin American market.
  • Work closely with internal teams such as brand, publicity, research, data, and partnerships to gather insights and shape strategy, ensuring the best possible results for the region.
  • Stay informed on theatrical and competitive market trends within Latin America, using those insights to fine-tune campaign strategies.
Requirements
  • 8+ years of marketing experience in the LATAM/Mexico region, with at least 1 year in the entertainment industry in Spanish-speaking Latin America.
  • Experience in managing marketing plans, timelines, and budgets uniquely suited for the Latin American market.
  • A creative mindset with the ability to drive strategic decisions that resonate with Spanish-speaking audiences.
  • Strong stakeholder management skills, with a deep understanding of the cultural and market nuances of Latin America.
What We Offer
  • Competitive benefits in accordance with the industry.
About Our Values

We value Courage, Curiosity, Service, and Kaizen. We believe that when we overcome fear, we enable our best selves. We're curious, which is the gateway to empathy, inclusion, and understanding. We serve our community with humility, enabling joy and belonging for others. We have a growth mindset committed to constant forward progress.

Our Commitment to Diversity and Inclusion

We're an equal opportunity employer and value diversity at Crunchyroll. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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