Digital Marketing Strategist
hace 1 mes
Columbus McKinnon Corporation is seeking a highly motivated Digital Marketing Strategist to join their team in Monterrey, Mexico. As a key member of the marketing team, this individual will be responsible for developing and executing multi-channel digital marketing initiatives that drive audience engagement and acquisition metrics.
Estimated Salary: $60,000 - $80,000 per year
Job Responsibilities
- Execute digital marketing strategies across multiple channels, including social media, email, and content marketing.
- Create engaging content, such as blog posts, videos, and infographics, to support marketing campaigns.
- Analyze campaign performance using Google Analytics and other tools, making data-driven decisions to optimize future initiatives.
- Collaborate with cross-functional teams to ensure brand consistency and alignment with company goals.
Requirements
- Bachelor's degree in Communications, Journalism, or Marketing.
- 2-3 years of experience in digital marketing, preferably in a B2B setting.
- Strong understanding of SEO principles and analytics tools.
- Excellent project management skills and ability to meet deadlines.
About Columbus McKinnon Corporation
Columbus McKinnon Corporation promotes a diverse and inclusive workforce and is an Equal Opportunity Employer.
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