Digital Marketing Strategist

hace 1 mes


Monterrey, Nuevo León, México Columbus Mckinnon Corporation A tiempo completo
Job Overview
Columbus McKinnon Corporation is seeking a highly motivated Digital Marketing Strategist to join their team in Monterrey, Mexico. As a key member of the marketing team, this individual will be responsible for developing and executing multi-channel digital marketing initiatives that drive audience engagement and acquisition metrics.

Estimated Salary: $60,000 - $80,000 per year

Job Responsibilities
  • Execute digital marketing strategies across multiple channels, including social media, email, and content marketing.
  • Create engaging content, such as blog posts, videos, and infographics, to support marketing campaigns.
  • Analyze campaign performance using Google Analytics and other tools, making data-driven decisions to optimize future initiatives.
  • Collaborate with cross-functional teams to ensure brand consistency and alignment with company goals.

Requirements
  • Bachelor's degree in Communications, Journalism, or Marketing.
  • 2-3 years of experience in digital marketing, preferably in a B2B setting.
  • Strong understanding of SEO principles and analytics tools.
  • Excellent project management skills and ability to meet deadlines.

About Columbus McKinnon Corporation
Columbus McKinnon Corporation promotes a diverse and inclusive workforce and is an Equal Opportunity Employer.

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