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Crm Campaign Strategist

hace 2 meses

Naucalpan de Juárez, México Ford De México A tiempo completo

**Job Summary**

At Ford De México, we are seeking a highly skilled **Digital Marketing Specialist** to join our team. As a **Crm Campaign Strategist**, you will play a crucial role in driving the acquisition and digital nurturing of leads for Ford Pro in North America.

**Key Responsibilities**

  • Develop and execute omni-channel customer journeys and campaigns to drive lead generation and conversion.
  • Collaborate with cross-functional teams to drive data quality and enrichment, and to better target and engage customers and leads.
  • Continuously optimize and test new approaches based on campaign results and conversion rates.
  • Support North American markets in driving higher quality leads, ensuring robust lead follow-up processes with lead qualification.
  • Identify opportunities and ideas to improve processes and communicate findings and solution proposals to FordPro management.

**Requirements**

  • At least 5 years of experience in customer-centric digital marketing and marketing automation.
  • Experience in Salesforce ecosystem, preferably with a certification in either Marketing Cloud or Sales Cloud.
  • Experience working with marketing agencies in delivering data-driven journey-based CRM messaging.
  • Understanding of data models and strategy, and experience in managing customer data, including privacy/CCPA/GDPR requirements.
  • Strong analytical and problem-solving skills, with the ability to interpret and use data to make informed decisions and recommendations.
  • Creative and innovative mindset, with the ability to generate and test new ideas and approaches.
  • Detail-oriented and organized, with the ability to manage multiple projects and deadlines.
  • Team player and collaborator, with the ability to work well with others and coordinate cross-functional efforts.

**What We Offer**

At Ford De México, we offer a dynamic and challenging work environment, with opportunities for professional growth and development. If you are a motivated and results-driven individual with a passion for digital marketing, we encourage you to apply for this exciting opportunity.