Marketing Operations Strategist

hace 6 días


Xico, México Zendesk, Inc. A tiempo completo

About the Role


We are seeking a talented Senior Marketing Operations Specialist to join our team in Mexico City (CDMX) or Mexico State (Estado de Mexico). As a key member of our Marketing Operations team, you will play a critical role in enhancing and scaling our lead management engine.



Your Key Responsibilities:



  • Lead and manage marketing operations projects on a global scale, ensuring timely execution and alignment with overall marketing strategy and business objectives.
  • Partner with IT to implement new fields, workflows, and integrations to optimize lead management processes in Salesforce.
  • Be a strategic advisor to Digital Marketing, Marketing Analytics, Sales Development, and Campaign Operations, leveraging subject matter expertise to drive alignment and ensure smooth execution of key growth initiatives.
  • Provide actionable insights into the performance of our lead flows between Marketo, Salesforce, and LeanData, and partnering with the Marketo Admin team to drive optimal flow design.
  • Provide strategic insights into marketing operations performance by analyzing data and presenting recommendations to stakeholders.
  • Engage with stakeholders across sales, marketing, and operations to drive independent initiatives that improve processes and results.
  • Partner with Marketing Analytics to operationalize Lead scoring in Marketo, and recommend adjustments to lead scoring to maximize lead routing efficiency.


About Zendesk, Inc.


Zendesk is a leading customer service software company. Our platform was built to bring calm to the chaotic world of customer service. Today, we power billions of conversations with brands you know and love.



Why Join Us?


We believe in offering our people a fulfilling and inclusive experience. Our hybrid way of working enables us to come together in person at one of our many offices around the world to connect, collaborate, and learn while giving our people the flexibility to work remotely for part of the week.



The Ideal Candidate:


To be successful in this role, you should have:



  • 3+ years of experience in Marketing Operations
  • An established track record of leveraging subject-matter expertise to independently drive end-to-end stakeholder engagement on a global scale
  • A proven self-starter with a passion for optimizing and innovating Marketing Operations processes
  • Ability to grow, learn, and collaborate in a fast-paced, global environment
  • Proven experience optimizing lead management processes between Marketo, Salesforce, and Leandata


What We Offer:


We offer a competitive salary of $95,000 per year, plus benefits including health insurance, retirement plan, and paid time off. In addition, you will have access to our dynamic parental leave plans, flexible hours, and remote work options.



Estimated Salary Range: $85,000 - $110,000 per year



Location: Mexico City (CDMX) or Mexico State (Estado de Mexico)



Hiring Manager Note: This role requires the ability to attend our local office for part of the week as part of our hybrid experience.



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