Digital Content Specialist

hace 2 días

Xico, México Pepsico A tiempo completo

{"**Job Title:** Digital Analyst (Cybrarian)

**Overview:**

At PepsiCo, we are committed to fostering a diverse workforce by creating a collaborative, equitable and inclusive space where everyone has a voice. We are seeking a Digital Analyst (Cybrarian) to join our team and contribute towards building a single source of truth for digital content.

**Responsibilities:**

* Ensure the digital content is delivered, stored and curated in PepsiCo's Digital Asset Management system (DAM).
* Sourcing digital content from internal and external partners.
* Curating and auditing content metadata.
* Providing guidance on asset reusage.
* Maintaining and improving asset management processes and systems.

**Your Impact:**

As The Digital Analyst (Cybrarian), your scope will consist of:

* Supporting operational set-up and implementation of the Digital Asset Management system within PepsiCo.
* Defining taxonomy hierarchies, naming conventions and cataloging, tagging and archiving of digital assets.
* Partnering with IT and Marketing to ensure full system integration and workability.
* Supporting embedding Asset Management within the business.
* Developing user manuals and training programs to build knowledge, educate and drive adoption.
* Advocating across marketing teams and external partners/agencies to streamline and govern the management and optimization of digital assets.

**Requirements:**

* Experience in marketing technology, ideally with experience in Digital Asset Management systems or in a cybrarian capacity.
* Proven experience managing and fulfilling large sets of assets in complex asset management environments.
* Bachelor's degree.

**Key Skills:**

* Fluency in English is required.
* Strong communication and cross-functional skills, with ability to engage, listen, and collaborate with internal and external partners to align from operational strategy through execution.
* Capable to build strong customer relationships and delivers customer-centric solutions.
* Ability to anticipate and balance the needs of multiple stakeholders.
* Resourceful, secures and deploys resources effectively and efficiently.
* Able to recognize and take advantage of the value that different perspectives and cultures bring to an organization.

**We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status."

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