Brand and Communications Strategist

hace 4 semanas

Xico, México Swarovski A tiempo completo

About the Role



We are seeking a highly skilled Brand and Communications Strategist to join our team in LATAM. This role will be responsible for managing all press relations activities, PR agencies, and partnerships as well as influencers.



The ideal candidate will have 3-5 years of professional experience in a similar role, with strong analytical skills and the ability to analyze and utilize financial measurements. They should also have advance knowledge of Excel and PowerPoint, as well as a strong understanding of Merchandising and Product.



Responsibilities




  • Manage all press relations activities, PR agencies, and partnerships as well as influencers.
  • Brief and manage output of local agencies, including Media, PR, influencer content, and Social Media partners.
  • Responsible for digital marketing activities and ensuring that the ROMI guidelines provided by central along with the Market Activation plan are executed according to the local budget plans.
  • Assist and develop clear guidelines and monitoring compliance to ensure brand consistency for online shops, social media channels used by partners, and others.
  • Ensure consistency in execution of digital media plans, social media plans, e-com activation supports.
  • Interpret results of social media & digital marketing efficiency and campaign effectiveness.
  • Monitor performance of digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Align with all other marketing functions to ensure consistency in execution of marketing activities across all touchpoints and support key events i.e., Swarovski Days, etc.
  • Managing any local marketing portal agencies to streamline all marketing requests from partner accounts.
  • Support the creation and delivery of all social and online campaign assets to partners to help promote new collections to drive footfall in stores.
  • Responsible for the orchestration and the successful delivery of Marketing events, this includes, PR events, CRM events, Swarovski Days, etc. according to market activation plan.


About You



To succeed in this role, you will need:




  • A Bachelor's degree.
  • 3-5 years of professional experience in a similar role.
  • Strong analytical skills, ability to analyze and utilize financial measurements.
  • Advance knowledge of Excel and PowerPoint.
  • Strong understanding of Merchandising and Product.
  • Advance level of Portuguese and English.
  • Spanish is a plus.


What We Offer



You can expect a range of benefits, including:




  • Swarovski Products Discount.
  • Medical Insurance.
  • Attractive Conditions for pension funds.
  • Wellness offerings available on-site.


Our Company



Swarovski creates beautiful crystal-based products of impeccable quality and craftsmanship that bring joy and celebrate individuality.



Founded in 1895 in Austria, the company designs, manufactures, and sells the world's finest crystal, gemstones, Swarovski Created Diamonds, and zirconia, jewelry, and accessories, as well as crystal objects and home accessories. Swarovski Crystal Business has a global reach with approximately 2,400 stores and 6,700 points of sales in around 140 countries and employs more than 18,000 people.



Estimated Salary: $60,000 - $80,000 per year



This role offers a competitive salary, commensurate with experience, and a range of benefits. If you are a motivated and experienced professional looking for a new challenge, please submit your application.

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