Luxury Brand Strategist

hace 1 semana


Xico, México Diageo A tiempo completo

Diageo is a global leader in premium drinks, boasting an impressive portfolio of iconic brands such as Johnnie Walker, Smirnoff, and Guinness.

We seek a skilled Luxury Brand Strategist to develop and implement marketing business plans that drive luxury leadership position.

The successful candidate will hold accountability for various marketing activities, localizing and adapting global growth drivers or developing new local ones. This role requires a deep understanding of consumer behavior and cultural intelligence to craft brand strategies that resonate with consumers.

Key Responsibilities:

  • Develop Marketing Business Plan (MBP) for assigned products to establish market luxury leadership
  • Hold accountability for a range of marketing activities, including localization and adaptation of global growth drivers or development of new local ones
  • Build culture-back brand plans for the assigned luxury portfolio, driving impact in key occasions
  • Bring deep consumer understanding and cultural intelligence to the fore in building our brands in culture and making many consumers dream
  • Drive ATL and BTL comms strategy in building brand awareness in top 10% occasions and cultivate talkability through creative and groundbreaking ideas to ensure brand presence at the front of millennial culture
  • Develop/Implement a captivating Brand World that is alluring to consumers, driving instant recognition of the brand and cues luxury
  • Deliver coordinated activation and creation of content through cultural partnerships, amplified through agile media
  • Respond quickly to opportunities and challenges across markets and functions (supply, finance), taking advantage of a plethora of brand-building opportunities and resolving problems at pace
  • Work closely with Culture, Consumer Planning, Advocacy, Customer Marketing, and Commercial teams to develop & evaluate the business environment shift and propose counter-action plans
  • Responsible for budget control and business targets to deliver brand growth for short and long term

About You:

  • Marketing professional with the ability to build Brands as beacons of desire
  • Curious about what's coming around corners in relation to trends and talkability
  • Bring deep consumer understanding and cultural intelligence to the fore in service of building our brands in culture and making many consumers dream
  • Experienced partnering with agencies/culture/pr counterparts to drive connected thinking across teams
  • 6+ years of experience in brands, media, luxury experiences + across a portfolio of luxury brands

What We Offer:

  • Competitive salary: $80,000 - $110,000 per year
  • A dynamic work environment with opportunities for growth and development
  • A collaborative team culture that values diversity and inclusion
  • Flexible work arrangements to support work-life balance

Location: Mexico City



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