Digital Marketing Analytics Director

hace 3 semanas

Ciudad de México, Ciudad de México Eastman A tiempo completo
Key Responsibilities

We are seeking a highly skilled Digital Marketing Analytics Manager to lead our team's efforts in harnessing data to drive business growth. As a key member of our marketing team, you will be responsible for developing and implementing data-driven strategies to optimize our marketing campaigns and improve overall performance.

Analytics and Tag Management:

  • Oversee the implementation and configuration of Adobe Analytics, ensuring accurate tracking and measurement of key metrics across digital channels.
  • Manage data collection, data filtering, and data cleansing processes for all web properties, ensuring compliance with industry standards.
  • Develop and implement a comprehensive Digital Experience Analytics strategy that meets current business needs and anticipates future business needs.

Data Reporting and Visualization:

  • Collaborate with cross-functional teams to define goals, KPIs, and establish performance benchmarks for all initiatives.
  • Translate complex data and learnings into engaging, actionable, and easy-to-digest takeaways and insights, providing clear recommendations to improve marketing effectiveness.
  • Develop and maintain dashboards and reporting to track key performance metrics such as website traffic, conversion rates, customer engagement, and ROI.
Requirements

Education/Experience

  • BA/BS in Marketing, Statistics, Data Science, or related field required. Master's degree is a plus.
  • Minimum of 4 years' experience managing digital analytics for multiple web properties in an enterprise environment required.
  • Minimum of 5 years of digital marketing experience preferred.
  • Experience with Adobe Target, Adobe Experience Manager, Adobe Analytics preferred.
  • Experience with SQL or other programming languages is a plus.
  • Certifications in analytics or related fields is a plus.
  • Agency experience is a plus.
  • Fluency in English is required.

Essential Skills & Knowledge

  • Proven experience as an Analytics Manager or similar role, with a strong focus on Adobe Analytics implementation, configuration, analysis, and optimization.
  • Up-to-date knowledge of industry trends and best practices in digital marketing analytics and measurement techniques.
  • Ability to think strategically along with a strong system focus and attention to detail for process improvement.
  • Demonstrated ability to manage and execute cross-functional projects in a matrixed organization.
  • Excellent written and verbal communication skills, particularly when articulating findings in meaningful, clear ways to business and marketing stakeholders with an emphasis on actionable insights.
  • Experience in implementing and analyzing A/B or multivariant testing and personalization initiatives and measuring the success of such activities.
  • Excellent project and time management skills.
  • Strong analytical skills with attention to detail.

  • Digital Marketing Analytics Director

    hace 4 semanas

    Ciudad de México, Ciudad de México Eastman A tiempo completo

    Key ResponsibilitiesWe are seeking a highly skilled Digital Marketing Analytics Manager to lead our team in harnessing data to drive business growth. As a key member of our organization, you will be responsible for diving deep into digital marketing data to uncover valuable insights and fine-tune our marketing strategies. Your role will involve collaborating...

  • Digital Marketing Analytics Director

    hace 4 semanas

    Ciudad de México, Ciudad de México Eastman A tiempo completo

    Key ResponsibilitiesWe are seeking a highly skilled Digital Marketing Analytics Manager to lead our team's efforts in harnessing data to drive business growth. As a key member of our organization, you will be responsible for developing and implementing data-driven marketing strategies that align with our business objectives.Analytics and Tag...

  • Digital Marketing Director

    hace 25 minutos

    Ciudad de México, Ciudad de México Marriott International A tiempo completo

    Job Title: Digital Marketing DirectorThe Digital Marketing Director will play a key role in supporting the Senior Director of Digital and Marketing, Caribbean Latin America, in the development and execution of digital marketing strategies and new product adoption for Marriott International's Caribbean and Latin America region.Key Responsibilities:Develop and...

  • Digital Marketing Director

    hace 2 semanas

    Ciudad de México, Ciudad de México Marriott International A tiempo completo

    Job Title: Digital Marketing DirectorThe Digital Marketing Director will be responsible for developing and executing digital marketing strategies to drive business growth and revenue for Marriott International's Caribbean and Latin America region.Key Responsibilities:Develop and implement digital marketing plans to drive direct bookings and channel...

  • Digital Marketing Director

    hace 1 mes

    Ciudad de México, Ciudad de México Marriott International A tiempo completo

    About the RoleWe are seeking a highly skilled and experienced Digital Marketing Director to join our team at Marriott International. As a key member of our marketing team, you will be responsible for developing and executing digital marketing strategies to drive business growth and revenue.Key ResponsibilitiesLead the development and implementation of...

  • Digital Marketing Analytics Manager

    hace 1 mes

    Ciudad de México, Ciudad de México Eastman A tiempo completo

    About the RoleWe are seeking a highly skilled and experienced Digital Marketing Analytics Manager to join our team at Eastman. As a key member of our marketing organization, you will play a critical role in driving business growth through data-driven insights and strategic marketing initiatives.Key ResponsibilitiesCollaborate with cross-functional teams to...

  • Digital Marketing Director

    hace 4 semanas

    Ciudad de México, Ciudad de México Marriott International A tiempo completo

    Job Title: Digital Marketing DirectorThe Digital Marketing Director will be responsible for developing and executing digital marketing strategies to drive business growth and customer engagement for Marriott International's Caribbean and Latin America region.Key Responsibilities:Develop and implement digital marketing plans to drive direct bookings and...

  • Digital Marketing Director

    hace 2 días

    Ciudad de México, Ciudad de México Marriott International A tiempo completo

    Job Title: Digital Marketing DirectorThe Digital Marketing Director will be responsible for developing and executing digital marketing strategies to drive business growth and customer engagement for Marriott International's Caribbean and Latin America region.Key Responsibilities:Develop and implement digital marketing plans to drive direct bookings and...

  • Especialista en Marketing Digital

    hace 2 días

    Ciudad de México, Ciudad de México Some Marketing A tiempo completo

    Descripción del PuestoBuscamos un Especialista en Marketing Digital para unirse a nuestro equipo de Some Marketing.El candidato ideal tendrá experiencia en implementación y supervisión de campañas de publicidad en línea, optimización de campañas y análisis de datos para informar decisiones estratégicas.ResponsabilidadesImplementar y supervisar...

  • Director de Marketing Digital

    hace 4 semanas

    Ciudad de México, Ciudad de México Human to Human Hub A tiempo completo

    Descripción del PuestoBuscamos un Director de Marketing apasionado y estratégico para unirte a nuestro equipo en Human to Human Hub. Como líder de marketing digital, serás responsable de desarrollar y ejecutar estrategias innovadoras para atraer estudiantes y posicionar nuestra marca en el mercado.ResponsabilidadesDiseñar y ejecutar campañas de...

  • Líder de Marketing Digital

    hace 1 mes

    Ciudad de México, Ciudad de México Enlinea, plataforma Digital A tiempo completo

    Descripción del PuestoBuscamos un profesional experimentado en marketing digital para liderar nuestras estrategias de marketing y comerciales. El objetivo es garantizar el posicionamiento de nuestras marcas y atraer prospectos calificados para impulsar el crecimiento del negocio a través del cierre de clientes nuevos, su fidelización y su desarrollo a...

  • Director de Marketing Digital

    hace 4 semanas

    Ciudad de México, Ciudad de México Human to Human Hub A tiempo completo

    Descripción del PuestoBuscamos un Director de Marketing apasionado y experimentado para unirte a nuestro equipo en Human to Human Hub. En este rol, serás responsable de desarrollar, implementar y optimizar estrategias de contenido y crecimiento de marketing para maximizar el alcance, el engagement y la conversión de nuestras audiencias...

  • Digital Marketing Director

    hace 3 días

    Ciudad de México, Ciudad de México Ingenia Group Internet Desarrollo, S.A.P.I. de C.V. A tiempo completo

    About Ingenia Group Internet Desarrollo, S.A.P.I. de C.V.We are a Digital Marketing agency looking for a Digital Marketing Director who has professional experience in team leadership, marketing, e-commerce, and online sales.Key Responsibilities:Lead a sales team and focus on marketing and e-commerce strategies.Develop and implement brand creation and...

  • Director de Marketing Digital

    hace 4 semanas

    Ciudad de México, Ciudad de México Human to Human Hub A tiempo completo

    Descripción del PuestoBuscamos un Director de Marketing apasionado y experimentado para unirse a nuestro equipo en Human to Human Hub. En este rol, serás responsable de desarrollar y ejecutar estrategias de contenido y crecimiento para maximizar el alcance y el engagement de nuestras audiencias digitales.ResponsabilidadesDiseñar y ejecutar campañas...

  • Digital Marketing Strategist

    hace 4 semanas

    Ciudad de México, Ciudad de México Firewood Marketing, Inc. A tiempo completo

    SEO Specialist Job DescriptionWe're seeking a skilled SEO Specialist to join our team at Firewood Marketing, Inc. as we continue to drive growth and innovation in the digital marketing space.Key Responsibilities:Develop and execute comprehensive SEO strategies to improve search engine rankings and drive organic traffic to our website.Conduct thorough keyword...

  • Director de Marketing

    hace 1 mes

    Ciudad de México, Ciudad de México Antares HR A tiempo completo

    En AntaresHR, conectamos talento excepcional con oportunidades únicas. Actualmente, estamos buscando un Director de Marketing para una empresa líder en gestión de propiedades y rentas de lujo en la región. Esta posición reportará a la Dirección General y será crucial para definir estrategias de marketing que permitan incrementar la presencia de la...

  • Digital Media Analytics Manager

    hace 17 horas

    Ciudad de México, Ciudad de México Mondelēz International A tiempo completo

    Unlock the Power of Data-Driven Decision MakingAs a Digital Media Analytics Manager at Mondelēz International, you will play a pivotal role in shaping the future of digital media strategy. Your expertise in analyzing data and driving analytical excellence will enable agile adjustments and maximize ROI.Key Responsibilities:Develop and implement a global...

  • Digital Media Analytics Manager

    hace 4 semanas

    Ciudad de México, Ciudad de México Mondelēz International A tiempo completo

    Unlock the Power of Data-Driven Decision MakingAs a Digital Media Analytics Manager at Mondelēz International, you will play a pivotal role in shaping the future of digital media strategy. Our mission is to drive significant business impact by fostering creative excellence that fuels both immediate and sustainable brand growth.Key Responsibilities:Develop...

  • Analista de Marketing Digital

    hace 4 semanas

    Ciudad de México, Ciudad de México Atlas Copco Airpower N.V. A tiempo completo

    Descripción del PuestoBuscamos un Analista de Marketing con experiencia en el área de marketing digital para unirse a nuestro equipo en Atlas Copco Mexicana SA de CV. En este rol, serás responsable de aumentar la presencia de nuestros productos en la línea de negocios asignada a través de estrategias de generación de leads y aumento de Hit...

  • Digital Marketing Specialist

    hace 2 días

    Ciudad de México, Ciudad de México Petco A tiempo completo

    About PetcoPetco is a leading health and wellness company dedicated to improving the lives of pets, pet parents, and our partners. With a strong commitment to our core values, we strive to make a positive impact on the world around us.Job SummaryWe are seeking a highly skilled Digital Marketing Specialist to join our team. As a key member of our marketing...