Digital Marketing Analytics Director

hace 2 meses

Ciudad de México, Ciudad de México Eastman A tiempo completo
Key Responsibilities

We are seeking a highly skilled Digital Marketing Analytics Manager to lead our team's efforts in harnessing data to drive business growth. As a key member of our organization, you will be responsible for developing and implementing data-driven marketing strategies that align with our business objectives.

Analytics and Tag Management:

  • Oversee the implementation and configuration of Adobe Analytics, ensuring accurate tracking and measurement of key metrics across digital channels.
  • Manage data collection, data filtering, and data cleansing processes for all web properties, ensuring compliance with industry standards.
  • Develop and implement web personalization and A/B testing methodologies and processes to optimize customer engagement and conversion rates.
  • Define and deliver analytics implementation for new initiatives, campaigns, pages, and websites to drive business growth.

Data Reporting and Visualization

  • Collaborate with cross-functional teams to define goals, KPIs, and establish performance benchmarks for all initiatives.
  • Translate complex data into actionable insights, providing clear recommendations to improve marketing effectiveness, customer targeting, and conversion rates.
  • Measure performance of marketing campaigns relative to the defined strategy, communicate findings, and identify trends, patterns, and opportunities in marketing data to guide decision-making.
  • Develop and maintain dashboards and reporting to track key performance metrics such as website traffic, conversion rates, customer engagement, and ROI.
Requirements

Education/Experience

  • BA/BS in Marketing, Statistics, Data Science, or related field required. Master's degree is a plus.
  • Minimum of 4 years' experience managing digital analytics for multiple web properties in an enterprise environment required.
  • Minimum of 5 years of digital marketing experience preferred.
  • Experience with Adobe Target, Adobe Experience Manager, Adobe Analytics preferred.
  • Experience with SQL or other programming languages is a plus.
  • Certifications in analytics or related fields is a plus.
  • Agency experience is a plus.
  • Fluency in English is required.

Essential Skills & Knowledge

  • Proven experience as an Analytics Manager or similar role, with a strong focus on Adobe Analytics implementation, configuration, analysis, and optimization.
  • Up-to-date knowledge of industry trends and best practices in digital marketing analytics and measurement techniques.
  • Ability to think strategically along with a strong system focus and attention to detail for process improvement.
  • Demonstrated ability to manage and execute cross-functional projects in a matrixed organization.
  • Excellent written and verbal communication skills, particularly when articulating findings in meaningful, clear ways to business and marketing stakeholders.
  • Experience in implementing and analyzing A/B or multivariant testing and personalization initiatives and measuring the success of such activities.
  • Excellent project and time management skills.
  • Strong analytical skills with attention to detail.

  • Digital Marketing Analytics Director

    hace 1 mes

    Ciudad de México, Ciudad de México Eastman A tiempo completo

    Key ResponsibilitiesWe are seeking a highly skilled Digital Marketing Analytics Manager to lead our team's efforts in harnessing data to drive business growth. As a key member of our marketing team, you will be responsible for developing and implementing data-driven strategies to optimize our marketing campaigns and improve overall performance.Analytics and...

  • Digital Marketing Analytics Director

    hace 2 meses

    Ciudad de México, Ciudad de México Eastman A tiempo completo

    Key ResponsibilitiesWe are seeking a highly skilled Digital Marketing Analytics Manager to lead our team in harnessing data to drive business growth. As a key member of our organization, you will be responsible for diving deep into digital marketing data to uncover valuable insights and fine-tune our marketing strategies. Your role will involve collaborating...

  • Digital Marketing Analytics Director

    hace 3 semanas

    Ciudad de México, Ciudad de México Eastman A tiempo completo

    Job SummaryWe are seeking a highly skilled Digital Marketing Analytics Manager to lead our team's efforts in data-driven decision making. As a key member of our marketing team, you will be responsible for developing and implementing analytics strategies to drive business growth and improve marketing effectiveness.Key ResponsibilitiesDevelop and execute...

  • Digital Marketing Director

    hace 3 semanas

    Ciudad de México, Ciudad de México Marriott International A tiempo completo

    Job Title: Digital Marketing DirectorThe Digital Marketing Director will play a key role in supporting the Senior Director of Digital and Marketing, Caribbean Latin America, in the development and execution of digital marketing strategies and new product adoption for Marriott International's Caribbean and Latin America region.Key Responsibilities:Develop and...

  • Digital Marketing Director

    hace 1 mes

    Ciudad de México, Ciudad de México Marriott International A tiempo completo

    Job Title: Digital Marketing DirectorThe Digital Marketing Director will be responsible for developing and executing digital marketing strategies to drive business growth and revenue for Marriott International's Caribbean and Latin America region.Key Responsibilities:Develop and implement digital marketing plans to drive direct bookings and channel...

  • Digital Marketing Director

    hace 2 semanas

    Ciudad de México, Ciudad de México Marriott International A tiempo completo

    Job Title: Digital Marketing DirectorJob Summary: We are seeking a highly skilled Digital Marketing Director to lead our digital marketing efforts in the Caribbean and Latin America region. The successful candidate will be responsible for developing and executing digital marketing strategies to drive business growth and revenue.Key Responsibilities:Develop...

  • Digital Marketing Analytics Lead

    hace 1 semana

    Ciudad de México, Ciudad de México Eastman A tiempo completo

    Analytics Strategy ManagerWe're seeking a talented Analytics Strategy Manager to drive business growth through data-driven marketing strategies. As an Analytics Strategy Manager, your role will involve developing and implementing analytics solutions to inform marketing decisions. Collaborate with cross-functional teams to define key performance indicators...

  • Digital Marketing Director

    hace 2 meses

    Ciudad de México, Ciudad de México Marriott International A tiempo completo

    About the RoleWe are seeking a highly skilled and experienced Digital Marketing Director to join our team at Marriott International. As a key member of our marketing team, you will be responsible for developing and executing digital marketing strategies to drive business growth and revenue.Key ResponsibilitiesLead the development and implementation of...

  • Digital Marketing Director

    hace 2 semanas

    Ciudad de México, Ciudad de México Marriott International A tiempo completo

    Job Title: Digital Marketing DirectorJob Summary: We are seeking a highly skilled Digital Marketing Director to join our team at Marriott International. The successful candidate will be responsible for developing and executing digital marketing strategies to drive business growth and revenue.Key Responsibilities:Develop and implement digital marketing...

  • Digital Performance Marketing Director

    hace 20 horas

    Ciudad de México, Ciudad de México INTEGRATED MANAGEMENT SERVICES MEXICO A tiempo completo

    About Us: Integrated Management Services Mexico, a leading fintech company, is revolutionizing credit management in Mexico with its innovative interest-free credit card. We're seeking a Digital Performance Marketing Manager to lead and execute our digital performance strategy, collaborating with an international team focused on impactful, data-driven...

  • Digital Marketing Director

    hace 2 meses

    Ciudad de México, Ciudad de México Marriott International A tiempo completo

    Job Title: Digital Marketing DirectorThe Digital Marketing Director will be responsible for developing and executing digital marketing strategies to drive business growth and customer engagement for Marriott International's Caribbean and Latin America region.Key Responsibilities:Develop and implement digital marketing plans to drive direct bookings and...

  • Digital Marketing Director

    hace 3 semanas

    Ciudad de México, Ciudad de México Marriott International A tiempo completo

    Job Title: Digital Marketing DirectorThe Digital Marketing Director will be responsible for developing and executing digital marketing strategies to drive business growth and customer engagement for Marriott International's Caribbean and Latin America region.Key Responsibilities:Develop and implement digital marketing plans to drive direct bookings and...

  • Especialista en Marketing Digital

    hace 3 semanas

    Ciudad de México, Ciudad de México Some Marketing A tiempo completo

    Descripción del PuestoBuscamos un Especialista en Marketing Digital para unirse a nuestro equipo de Some Marketing.El candidato ideal tendrá experiencia en implementación y supervisión de campañas de publicidad en línea, optimización de campañas y análisis de datos para informar decisiones estratégicas.ResponsabilidadesImplementar y supervisar...

  • Digital Marketing Director

    hace 3 semanas

    Ciudad de México, Ciudad de México Ingenia Group Internet Desarrollo, S.A.P.I. de C.V. A tiempo completo

    About Ingenia Group Internet Desarrollo, S.A.P.I. de C.V.We are a Digital Marketing agency looking for a Digital Marketing Director who has professional experience in team leadership, marketing, e-commerce, and online sales.Key Responsibilities:Lead a sales team and focus on marketing and e-commerce strategies.Develop and implement brand creation and...

  • Digital Marketing Director

    hace 2 semanas

    Ciudad de México, Ciudad de México Ingenia Group Internet Desarrollo, S.A.P.I. de C.V. A tiempo completo

    Ingenia Group Internet Desarrollo, S.A.P.I. de C.V. is a Digital Marketing agency seeking a Digital Marketing Director with professional experience in team leadership, marketing, ecommerce, and online sales. Key responsibilities include:Leading sales teams to achieve commercial growth.Developing and implementing marketing strategies to increase online...

  • Director de Marketing Digital

    hace 1 semana

    Ciudad de México, Ciudad de México IBGP A tiempo completo

    Descripción del Puesto: Estamos buscando a un profesional experimentado para ocupar el puesto de Director de Marketing Digital en nuestra empresa IBGP. Como miembro de nuestro equipo, será responsable de desarrollar y ejecutar estrategias de marketing digital para impulsar la visibilidad y el crecimiento de nuestra marca. Las responsabilidades...

  • Digital Media Analytics Leader

    hace 5 días

    Ciudad de México, Ciudad de México Mondelēz International A tiempo completo

    Drive Business Growth with Data-Driven Digital Media StrategiesAs a Digital Media Analytics Manager at Mondelēz International, you will play a pivotal role in shaping the future of digital media and analytics. Our team is dedicated to driving significant business impact by fostering creative excellence that fuels immediate and sustainable brand...

  • Digital Media Analytics Manager

    hace 3 semanas

    Ciudad de México, Ciudad de México Mondelēz International A tiempo completo

    Unlock the Power of Data-Driven Decision MakingAs a Digital Media Analytics Manager at Mondelēz International, you will play a pivotal role in shaping the future of digital media strategy. Your expertise in analyzing data and driving analytical excellence will enable agile adjustments and maximize ROI.Key Responsibilities:Develop and implement a global...

  • Especialista en Marketing Digital

    hace 2 semanas

    Ciudad de México, Ciudad de México Torre A tiempo completo

    Descripción del Puesto:Workbox.lat está buscando a un Especialista en Marketing Digital para unirse a su equipo de tiempo completo. El candidato ideal será experto en Google Ads y marketing digital, con habilidades en Google Analytics, pautas publicitarias, e-commerce y marketing.Responsabilidades:• Diseñar, implementar y gestionar campañas de Google...

  • Marketing Director

    hace 2 semanas

    Ciudad de México, Ciudad de México Rosewood Hotel Group A tiempo completo

    Job SummaryThe Marketing Manager is responsible for developing and implementing marketing strategies to drive revenue growth and enhance the guest experience at Rosewood Mandarina. This role requires a strong understanding of digital marketing, e-commerce, and luxury hospitality.Key ResponsibilitiesPropose and implement marketing strategies to promote...