Private Capital Solutions Marketing Specialist

hace 6 días


Monterrey, Nuevo León, México Msci Inc A tiempo completo

Marketing and Communications Role:

We are seeking a highly skilled Marketing and Communications professional to join our team at MSCI Inc. as a Private Capital Solutions Marketing Specialist. This role will support the Head of Private Capital Solutions Marketing with the successful integration of the recently acquired Burgiss solutions into the MSCI brand.

Key Responsibilities:

  • Conduct market research on the target market, competitors, and industry trends to identify opportunities and challenges.
  • Assist in developing product positioning strategies that effectively communicate the value proposition to the target audience.
  • Lead on the creation of marketing collateral, including sales decks, product sheets, case studies, and whitepapers, to support the sales team and generate leads.
  • Work closely with the product, sales, research, and broader marketing teams to align marketing efforts with product development and customer needs.
  • Track and analyze key performance metrics to measure the effectiveness of marketing initiatives and provide insights for continuous improvement.
  • Monitor competitors' activities, product offerings, and marketing strategies to identify areas for differentiation and opportunities for growth.

Requirements:

  • 2-5 years' experience in B2B institutional marketing (pension funds, asset managers, endowments, foundations, and brokers) and financial advisors.
  • Firm grasp of marketing principles, including product positioning, market segmentation, and customer lifecycle management.
  • Ability to communicate succinctly and convey complex technical information in a clear and concise manner to both technical and non-technical audiences.
  • Proficiency in data analysis and interpretation to make data-driven decisions, communicate marketing results, and optimize marketing strategies.
  • Ability to work effectively in a cross-functional team environment, collaborating with product managers, research, and sales teams, and other stakeholders.
  • Adaptable and able to work in a fast-paced, matrix work environment.
  • Innovative thinking to develop unique and impactful marketing campaigns that differentiate the product from competitors.
  • Basic understanding of financial services and SaaS platforms to effectively communicate the product's technical capabilities and benefits to the target audience.

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