Digital Marketing Manager

hace 2 semanas

Ciudad de México, Ciudad de México Sagan A tiempo completo

Job Title: Digital Marketing Manager - Retail Expert

Job Overview:

Sagan is a membership community that connects top executives with international talent. We bridge the gap between global talent and US-based businesses, enabling career growth opportunities. As a Digital Marketing Manager - Retail Expert, you will oversee digital initiatives for a retail lifestyle shopping center, developing a digital marketing strategy that embodies the unique character of the center.

Key Responsibilities:

  • Digital Strategy: Develop and execute a digital marketing strategy that aligns with the shopping center's brand.
  • Content Management: Coordinate and create all center content, ensuring consistency in style and customer value.
  • Vendor Management: Oversee digital business vendors and partners associated with the center's website, email database, SMS database, and social media assets.
  • Performance Analysis: Collect data to provide customer insights, research findings, and market positioning recommendations.
  • Tenant Relations: Enhance tenant visibility and drive foot traffic to onsite businesses.
  • Corporate Marketing: Manage and coordinate key functions for the corporate brand.

Qualifications:

  • College degree in a relevant field.
  • Minimum of five years of digital marketing experience, preferably with a focus on retail real estate or event marketing.
  • Proficiency with MS Office Suite, social media marketing, Google AdWords, Google Analytics, SEO/SEM, and email marketing tools such as Mailchimp or HubSpot.
  • Experience with Adobe Creative Suite and Canva.
  • Strong creative skills, strategic analytical thinking, and problem-solving abilities.
  • Excellent interpersonal and customer service skills.

Nice-to-Haves:

  • Experience in managing external resources and consultants.
  • Ability to update websites via CMS (WYSIWYG) or manage third-party vendors for timely edits.
  • Residence within the EST to PST time zones.

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