Digital Marketing Manager
hace 4 semanas
Company Overview:
Sagan is a membership community that connects top executives and businesses with international talent. We bridge the gap between global talent and US-based companies, offering a world of career possibilities.
Client Overview:
Sagan represents a company dedicated to creating and preserving wealth through targeted investments in commercial real estate. They value their employees and aim to create a fun, merit-based environment that encourages hard work and high-quality performance.
Position Overview:
The Digital Marketing Manager will oversee and manage all digital initiatives for a retail lifestyle shopping center. This includes daily communication, strategic planning, workflow optimization, and performance analysis. The role involves collaboration with various departments to develop a blueprint for use across additional retail centers, ensuring integration into the overall branding efforts.
Key Responsibilities:
- Digital Strategy: Develop and execute a digital marketing strategy that embodies the unique character of the shopping center.
- Content Management: Coordinate and create all center content, ensuring consistency in style, accuracy, and customer value.
- Vendor Management: Oversee digital business vendors and partners associated with the center's website, email database, SMS database, and social media assets.
- Performance Analysis: Collect data to provide customer insights, research findings, and market positioning recommendations.
- Tenant Relations: Enhance tenant visibility and drive foot traffic to onsite businesses.
- Corporate Marketing: Manage and coordinate key functions for the corporate brand.
Qualifications:
- College degree in a relevant field.
- Minimum of five years of digital marketing experience, preferably with a focus on retail real estate or event marketing.
- Proficiency with MS Office Suite, social media marketing, Google AdWords, Google Analytics, SEO/SEM, and email marketing tools such as Mailchimp or HubSpot.
- Experience with Adobe Creative Suite and Canva.
- Strong creative skills, strategic analytical thinking, and problem-solving abilities.
- Excellent interpersonal and customer service skills.
Nice-to-Haves:
- Experience in managing external resources and consultants.
- Ability to update websites via CMS (WYSIWYG) or manage third-party vendors for timely edits.
- Residence within the EST to PST time zones.
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