Global Marketing Strategist
hace 3 días
**Marketing Opportunity at Hrprofile**
Hrprofile, a consulting firm specializing in recruitment and selection of professionals for the LATAM region, is seeking a seasoned Product Marketing Specialist to join our client, a multinational company focused on digital development and agile solutions, with operations in the USA, Chile, Mexico, and Colombia.
**Key Responsibilities**
- Immerse yourself in the day-to-day life of the company's target market segments to identify key drivers and financial implications.
- Monitor industry trends, conduct competitive analysis, and document target market segment economic, business, and end-user drivers.
- Develop and clarify the company's value proposition, creating and maintaining key End User and Buyer Personas and Buyer Journeys.
- Leverage insights into core marketing messaging platforms aligned with the market to build increased lead flow.
- Communicate key market information and insights throughout the company's organization, ensuring market-facing marketing assets align with marketing communication objectives.
- Structure and communicate company products and services effectively, ensuring clear and consistent messaging across all channels and sales tools.
**Ideal Candidate**
Bachelor's degree in Marketing, Business Administration, or a related field. Minimum of 3-4 years of directly related experience in a similar stage company with an emphasis on a market-driven approach.
**Benefits Package**
100% remote work, flexible schedule, day off on your birthday, reduced hours on Fridays, superior vacation days, sick leave days, moving day off, support for studies, training, and languages, and a referral program.
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