Digital Marketing Strategist
hace 5 días
MX006 Mercer Human Resource Consulting S.A. de Cv is the world's leading professional services firm in risk, strategy, and people.
Estimated Salary: $80,000 - $110,000 per yearDigital Marketing Specialist Job DescriptionJob Summary:A highly experienced Digital Marketer will be a key member of the Marsh McLennan Digital Marketing Centre of Excellence (CoE). Responsibilities include helping shape our digital marketing strategy globally and digital activation regionally.
Key Responsibilities:- Helping to develop and execute the digital marketing strategy for Marsh McLennan globally and regionally
- Managing paid campaigns from start to finish, working closely with the market area to understand their goals and offerings
- Partnering effectively with internal stakeholders and external media agencies to drive business/digital objectives, create effective campaign strategies, and drive online optimization
- Planning and executing strategic initiatives, reporting and optimizing KPIs, applying digital best practices and adoption
- Partnering with global CoE, drive SEO performance including content development, keyword research, localization and personalization, and monitor organic KPIs
- Managing overall 'site health' including SEO, tags, cookie consent, accessibility, etc. and overall 'local' execution of global processes
- Coaching/educating all stakeholders on best practices to influence digital campaign planning and online experiences
- Analyzing data to create insights that are actionable and accelerate the use of analytics for decision-making
- Mining analytics and data sources to continuously enhance our engagement, journeys and conversion including by identifying and implementing A/B tests
- Monitoring progress against regional objectives, targets and KPIs (inc. conversion and lead generation) and driving recommendations for improvement
- At least 4 years of experience in strategizing, designing, and executing a digital marketing presence that successfully amplified brand, client/prospect engagement and online leads/e-commerce sales
- Experience in advertising on Google and Microsoft Display & Search, LinkedIn Ads, and Demandbase ABM Display Ads
- Outstanding solution-focused delivery with a track record in taking ownership to successfully steering projects forward, strong attention to detail, problem solving to achieve desired results and a proven ability to flex own style to be both strategic and hands-on when required
- Proven digital marketing expertise and knowledge including website IA, tagging, SEO/SEM, lead nurture, experience/content fragments for localization, personalization, accessibility, UX/UI, conversion rate optimization, A/B testing, CCM, etc.
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