Marketing Leader for Latin America, Growth Strategist
hace 1 mes
Airbnb, Inc. is seeking an experienced Marketing Leader to spearhead growth initiatives in Latin America. As Senior Marketing Lead, Mexico, you will be responsible for developing and executing strategic plans to drive profitable growth for the region.
The ideal candidate will have 12+ years of experience in marketing, preferably at a fast-paced startup or technology company, with expertise in amplifying campaigns across paid, owned, and earned channels. They will possess solid business acumen to understand key business and consumer levers that unlock growth, as well as experience managing agencies and large multinational teams internally.
This role requires a creative and analytical thinker who can champion world-class creative marketing programs that deliver results. The successful candidate will have a proven track record of success in leading teams, measuring ROI, and accountability for results.
In addition to your technical skills, you will possess excellent communication and presentation skills, able to articulate a vision, strategy, and idea clearly and succinctly. Fluency in English and Spanish (written and verbal) is essential.
As a Marketing Leader at Airbnb, you will thrive in a fast-paced startup environment, working closely with cross-functional teams to deliver actionable, locally relevant, growth-oriented marketing plans that realize the business and brand ambitions.
We estimate the salary for this position to be around $120,000 - $180,000 per year, depending on your experience and qualifications.
About the Job
- Develop growth plans for current and prospective users in each market; collaborate across functions to create an integrated roadmap, budgeting, and measurement plans that deliver on the strategy.
- Partner with the Airbnb global campaign team, internal creative, and other external agency partners, ensuring optimal resourcing, timely briefings, contracts, payments, and a deep understanding of the brand and business opportunities, challenges, and plan.
- In partnership with other marketing stakeholders, develop and deliver the Latin American marketing strategy, balancing alignment with global strategy and regional opportunities.
- Be the relentless advocate for localization across Mexico; ensure all marketing activities feel local and personal; articulate market nuances for teams less familiar with the region.
- End-to-end execution and monitoring across all global and local marketing efforts and campaign activity.
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