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Digital Experience Producer

hace 2 meses

Xico, México Jobs For Humanity A tiempo completo

About the Role

Nielsen, a leading company in the field of market research and analytics, is seeking a skilled professional to join their team as a Digital Experience Producer. This role will play a crucial part in creating engaging digital experiences that resonate with Nielsen's audiences and ensuring the successful implementation and ongoing maintenance of the Nielsen Corporate Website.

Key Responsibilities

  • Execute strategy for Nielsen's web properties, collaborating heavily with Integrated Marketing and technology teams in planning, development, and optimization.
  • Serve as a WordPress power-user and other centralized web operations tools, building and updating web pages.
  • Define goals and objectives and determine which content methods and tools to use for each initiative.
  • Partner with stakeholders in Creative, educating them on WordPress capabilities and requirements to design optimal digital experiences across devices that create brand preference and drive business needs.
  • Partner with SEO manager to execute their optimization plan for organic search.
  • Support reporting and measurement for stakeholders by implementing a content categorization and tagging system.
  • Work cross-functionally to develop and streamline workflows to increase efficiency, effectiveness, and scalability.
  • Be an advocate for digital best practices, in collaboration with content creators and designers across the organization.

Working Style

The ideal candidate will have a roll-up-your-sleeves-and-get-it-done attitude, with a strong ability to work independently and collaboratively as part of a small team. They will be able to navigate ambiguity and evolving dynamics with a structured approach, and be excited by generating and adopting new ways of working.

Qualifications

  • Minimum of 5+ years of experience in B2B Marketing, Media, and/or related field.
  • Bachelor's Degree in Communications, Marketing, Technology, or a related field.
  • Strong proficiency with WordPress and Content Management Systems.
  • Fundamental knowledge of the interplay between content, technology, and people.
  • Experience with digital and web content strategy, implementation, and optimization.
  • Experience with Yoast or similar SEO plugins.
  • Experience with Google Analytics, Google Data Studio, and Google Search Console.
  • Understanding of content personalization and measurement tools (i.e. Optimizely, Knotch, A/B testing platforms, etc.).
  • A proactive, goal-oriented team player able to work independently and collectively in a fast-paced environment.
  • Ability and interest in learning new web-based tools or platforms.
  • Strong relationship skills capable of developing, maintaining, and growing internal and external strategic relationships across partners and functions.
  • Data-driven, with a strong analytical mindset.