Digital Experience Specialist

hace 2 días


Xico, México Nielsen A tiempo completo
About the Role

We are seeking a highly skilled Digital Experience Specialist to join our team at Nielsen. As a key member of our marketing team, you will be responsible for executing engaging digital experiences that resonate with our audiences and ensuring the successful implementation and ongoing maintenance of the Nielsen Corporate Website.

Key Responsibilities
  • Serve as a WordPress power-user and other centralized web operations tools, building and updating web pages
  • Review website assets ensuring all requirements are ready for execution
  • Partner with stakeholders, educating them on WordPress capabilities and requirements to design optimal digital experiences across devices that create brand preference and drive business needs
  • Partner with SEO manager to execute their optimization plan for organic search
  • Support reporting and measurement for stakeholders by implementing a content categorization and tagging system
  • Partner with the Website Strategist and Product Manager to develop and streamline workflows to increase efficiency, effectiveness and scalability
  • Be an advocate for digital best practices, in collaboration with content creators and designers across the organization
Working Style

We are looking for a team player who has a roll-up-your-sleeves-and-get-it-done attitude. You must be able to get stuff done, play well with others, build working relationships inside and outside the organization, and work independently on a small team with a tremendous amount of responsibility.

Qualifications
  • Minimum of 3+ years experience in B2B Marketing, Media, and/or related field
  • Bachelor's Degree in Communications, Marketing, Technology or related field
  • Strong proficiency with WordPress and Content Management Systems
  • Fundamental knowledge of the interplay between content, technology and people
  • Experience with digital and web content execution and optimization
  • Experience with Yoast or similar SEO plugins
  • Experience with Google Analytics
  • A proactive, goal-oriented team player able to work independently and collectively in a fast-paced environment
  • Ability and interest in learning new web-based tools or platforms

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