Digital Marketing Strategist
hace 2 días
At Regexseo, we're a young and fast-growing marketing agency based in the US, specializing in digital marketing solutions for home service businesses. We're passionate about catapulting our clients to the top of the SERP.
About the Role:
We're seeking a highly skilled Digital Marketing Strategist - Paid Search Expert to join our team. In this role, you'll be responsible for implementing paid acquisition strategies for clients across search engine marketing and social media advertising platforms.
Your Key Responsibilities:
- Manage and perform daily account responsibilities associated with Google Ads, Bing, Facebook, and LinkedIn for various clients.
- Maintain and monitor keyword bids, daily and monthly budget caps, impression share, quality score, and other important account metrics.
- Develop and maintain client interest groups, targeted lists, and other applicable social media platform data in accordance with account daily and monthly budget caps, impression share, engagement rates, and other important account metrics.
- Manage large keyword lists.
- Provide creative copy suggestions and graphical ad templates.
- Manage Display network placement lists on Google Ads remarketing and other contextual advertising platforms.
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
- Generate new paid search / social campaigns, ad groups, and accounts and aid in the creation of new paid search and social media marketing initiatives.
- Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search / social initiatives.
- Keep pace with search engine and social media industry trends and developments.
- Monitor and administer web analytics dashboards, reports, and essential reporting tools, and point out key areas of importance in accordance with client goals.
- Communicate with the team and management on project development, timelines, and results.
- Work closely with the other team members to meet client goals.
About You:
To succeed in this role, you'll need:
- Excellent communication skills and confidence operating within a client-facing role.
- Attention to detail: always double-check and proofread everything before submission.
- Organized: able to multitask and handle several projects at once.
- Time management: able to complete projects by their deadlines.
- Data-Driven: analytical with the ability to turn data into meaningful insights.
- Self-managed: hates being micromanaged and loves freedom and autonomy.
- Experience and/or passion in paid search (PPC), search engine marketing, or are interested in paid digital advertising.
What We Offer:
- A competitive salary of $20,000-$29,000 per month.
- A profit-sharing bonus structure to reward team members for their contribution.
- A transparent company culture, where feedback is essential to our growth.
- Weekly 1-on-1s to ensure everyone's heard.
- Flexible hours: why put parameters around when we think you work best?
- Support to upskill: sponsorship opportunities cover courses and professional accreditations, development, and conferences.
- Tools to perform better: reimbursement for tools and technology to help improve your work performance.
Location: Remote work options available.
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