B2B Marketing Specialist

hace 2 días

Ciudad de México, Ciudad de México Stingray Media Group A tiempo completo
B2B Marketing Coordinator Role

We're seeking a highly skilled B2B Marketing Coordinator to join our team at Stingray Media Group. As a key member of our marketing team, you will be responsible for coordinating and executing B2B marketing strategies for our North American markets.

Key Responsibilities:
  • Coordinate and execute B2B marketing strategies for Stingray Business.
  • Collaborate with Sr. B2B Marketing Manager, Digital Marketing Director, and Communication Director to align with overall marketing goals.
  • Drive awareness around in-store music and messaging, digital signage, and dynamic content creation in North American markets.
  • Manage marketing spend for paid advertising initiatives, industry events, etc.
  • Collect data to measure and analyze ROI across all marketing channels.
  • Support the trade show and industry event strategy, strengthening Stingray Business's position in the market with the appropriate marketing and digital displays, merch, as well as digital marketing tactics designed to facilitate meetings with potential leads.
  • Coordinate with event organizers and internal stakeholders to ensure a cohesive presence and maximize networking opportunities.
  • Lead the strategy and manage the production of promotional, thought leadership, and lead-gen content including success stories, case studies, and/or white papers.
  • Contribute to Stingray Business's website content development.
  • Collaborate closely with the Stingray Business sales team to gain relevant industry insights and develop marketing assets.
  • Help drive effective narratives for sales collateral, including one-pagers, sales decks, seasonal initiatives, and videos.
  • Help conduct and/or consolidate industry research that will strengthen Stingray Business's presence and drive more sales.
  • Develop and maintain strong working relationships with internal teams.
  • Be the go-to point of reference for Stingray Business's B2B marketing.
  • Keep abreast of industry trends.
Requirements:
  • 2-3 years' experience in B2B marketing, digital marketing, and/or advertising.
  • Ability to manage marketing budgets.
  • Experience with sales support, data storytelling, content creation, trade show marketing, and thought leadership.
  • Excellent communication, presentation, and writing skills (English and Spanish, French an asset).
  • Outstanding creative and analytical thinking.
  • Social media (LinkedIn) campaign management experience.
  • Ability to analyze and report on GA4.
  • Familiarity with Salesforce and Marketing Cloud an asset.
  • Familiarity with WordPress CMS an asset.
  • Proactive and quick learning abilities.
  • Capacity to define priorities with minimal guidance and pivot with a fast-evolving business.
  • Ability to deliver within sometimes tight deadlines.
  • Excellent organizational and collaboration skills.
About Stingray Media Group:

A cool office space in Mexico City

Statutory benefits

Free English classes

Montreal-based Stingray Group is a leading music, media and technology company with over 1,200 employees worldwide.

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