Events and Field Marketing Specialist B2B

hace 2 semanas

Ciudad de México, Ciudad de México Gympass A tiempo completo
Join Our Team as an Events and Field Marketing Specialist

We are seeking a highly motivated and experienced Events and Field Marketing Specialist to join our Marketing Revenue team in Mexico City. As a key member of our team, you will be responsible for planning and executing the field marketing strategy, including the planning and execution of online and onsite events, working across the sales funnel to generate new business opportunities and accelerate existing ones.

Key Responsibilities:
  • Develop and execute impactful B2B events, conferences, webinars, demo sessions, 1-few events, and trade shows that showcase Wellhub solutions and foster meaningful connections with potential clients.
  • Influence Chief Human Resources and Human Resources audiences through client engagements, industry organizations, partners, and first-party events across the Mexican Market.
  • Collaborate with the marketing team to design and implement field marketing campaigns to generate leads, increase brand awareness, and support sales efforts.
  • Cultivate relationships with key stakeholders, clients, and industry partners to enhance Wellhub's presence in the corporate wellness landscape.
  • Work closely with cross-functional teams, including sales, product, and customer success, to ensure seamless alignment and execution of marketing initiatives to reach shared goals and KPIs.
  • Utilize data and analytics to measure the success of events and marketing campaigns, providing insights and recommendations for continuous improvement.
Requirements:
  • Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years of integrated marketing (e.g., campaign planning and execution, digital marketing), event management, program management, marketing operations (including campaign reporting and analysis), or related work experience.
  • Previous relevant hands-on field marketing experience driving business growth with B2B campaigns across events and revenue-driven communication;
  • Owns understanding and representation of local/regional business prioritization and marketing objectives.
  • Passion and love for global, modern, and inclusive marketing and an ability to innovate and unlock new growth opportunities for the business.
  • Strong project management skills and attention to detail.
  • Excellent communication and interpersonal skills
  • Ability to thrive in a fast-paced, dynamic environment.
  • Experience with marketing automation tools and marketing creation tools.
  • Analytical skills for data-driven decision making
  • A strong team player who thrives in a collaborative environment, with the ability to build relationships with key stakeholders within the marketing and sales teams;
What We Offer:
  • Wellness: Health, dental, and life insurance.
  • Flexible Work: For most, this will be a hybrid office structure but can vary depending on the needs of the role and employee preferences. We offer all employees a home office stipend and a monthly flexible work allowance to help cover the costs of working from home.
  • Flexible Schedule: Wellhubbers and their leaders can make the best decisions for their scope. This includes flexibility to adjust their working hours based on their personal schedule, time zone, and business needs.
  • Wellhub: We believe in our mission and encourage our employees and their families to find their passion too. Access onsite gyms and fitness studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental health support, and more. You will receive the Gold plan at no cost, and other premium plans will be significantly discounted.
  • Paid Time Off: We know how important it is that our employees take time away from work to recharge.
  • Paid Parental Leave: Welcoming a new child is one of the most special moments in your life and we want our employees to take the time to be present and enjoy their growing family.
  • Career Growth: Outstanding opportunities for personal and career growth. That means we maintain a growth mindset in everything we do and invest deeply in employee development.
  • Culture: An exciting and supportive atmosphere with ambitious people from around the world You'll partner with global colleagues and share in the success of a high-growth technology company disrupting the health and wellness space. Our value-based culture of trust, flexibility, and integrity makes this possible every day.

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