Digital Media Manager

hace 4 semanas

Xico, México Pepsico A tiempo completo

About the Role

The Sector Media Manager will drive digital campaign management and optimization across three key brands in North America Market. This role shall aim at driving internalization of key digital media management capabilities and establish a Center of excellence for Digital Marketing in Global Marketing Services at our Hyderabad center in India.

Key Responsibilities

  • Supervise and facilitate the following Media Operations: Reporting, Platform mgmt, Finance, Audiences.
  • Drive media management and account operations for the following platforms: Facebook Ads Manager, Google Ads (Search), Google Ads (YouTube), Snap Ads Manager, Twitter Ads Manager, Pinterest Ads Manager, TikTok Ads Manager, Hulu Ads Manager, DV360.
  • Contribute to campaign building before campaign launch via working with various platforms' support teams to provide adequate campaign details, driving and practicing consistent nomenclature norms for Datorama, quality assurance before campaign launch and including brand safety exclusions while campaign setup.
  • Drive post-launch campaign optimization via bi-weekly and weekly reporting on platforms and datorama, budget pacing & creative swaps basis creative and channel performance monitoring, optimization implementation based on inputs from PBNA Media and/or RTO.
  • Assist PBNA Media team with digital strategic and innovative plan development, implementation, stewardship and analyses of paid digital media activities across multiple platforms including display, mobile, social and SEM.
  • Provide mentorship to the digital media teams, and manage internal training and career development plans to raise their level of digital skillsets and provide them with growth opportunities.

Requirements

  • 4+ Years of experience in consistently running media campaigns, digital account ownership and management.
  • Education: Graduation, MBA in Marketing / Digital preferred.
  • Language: English Fluent.
  • Can synthesize multiple, disparate media data sources into compelling campaign growth strategies.
  • Strong collaborator; Interested and motivated by working with others. Actively creates and participates in opportunities to co-create solutions across markets or brands; will be willing and able to embrace Responsive Ways of Working.

About Us

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.

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