Digital Media Specialist
hace 2 semanas
About Entravision Communications Corporation
We are a leading global advertising, media, commerce, and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers. Our operations span five continents, and we represent clients such as Meta, TikTok, Spotify, LinkedIn, Snapchat, Anzu, and Twitter. We are expanding our presence in Iceland, representing one of the top global technology platforms. To support this growth, we are building a strong local team that will work closely with our global teams and The Platform's team to increase the results of marketing and advertising efforts for Icelandic businesses and agencies.
Digital Trafficker Role
We are seeking a Digital Trafficker to join our Ad Operations team. This role involves day-to-day responsibilities of trafficking and managing digital campaigns with a focus on CTV, Pre-Roll Video, Digital Audio, and Display campaigns. The ideal candidate will be goal-oriented and passionate about digital media, with the technical skills required to set up and optimize campaigns against industry standard KPIs.
Key Responsibilities
- Strategize, execute, and manage a variety of client campaigns, including trafficking, in-flight optimization, and post-campaign analysis.
- Continuously measure and optimize campaign performance, establishing benchmarks and recommending future tests.
- Develop campaign strategies to support and achieve client business objectives.
- Utilize The Trade Desk and Google Ad Manager to prepare reports and communicate campaign performance to clients.
- Collaborate with Sales Planning to develop campaign strategies and budgets that meet client goals and objectives.
- Provide the Account Management team with campaign reporting data for client recap decks and campaign strategy recommendations for future campaigns.
- Work with sales teams to validate insertion orders, follow up on missing assets, report on campaign delivery, optimizations, and billing.
Requirements
- Ability to work independently.
- Excellent attention to detail.
- Ability to work under pressure and prioritize projects.
- Knowledge of the digital ad ecosystem and familiarity with ad platforms and tools, such as The Trade Desk, AppNexus, Google DV 360, Google Tag Manager, and Google Analytics.
- Team player.
Education and Experience
- BA degree in marketing, business, or equivalent work experience.
- At least 1-2 years of work experience in digital campaign management or related fields.
- Trade Desk Certification a plus.
- English fluency required.
We are an Equal Opportunity Employer and encourage women and minorities to apply.
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