Digital Innovation and Analytics Director

hace 2 meses


Xico, México Citi A tiempo completo

At Citi, we're seeking an exceptional Digital Attribution and Innovation Manager to spearhead our marketing initiatives. As a key member of our team, you'll drive strategic growth through innovative digital solutions, leveraging your expertise in attribution, testing, and martech.

About the Role

We're looking for a seasoned professional with 6-10 years of experience in Marketing or Market Research, preferably in a consulting background. Your strong analytical skills and ability to lead cross-functional teams will enable you to deliver impactful research insights and drive business success.

Key Responsibilities

  • Leverage your expertise in digital marketing and attribution to develop strategies that drive business growth.
  • Manage complex marketing processes, including digital analytics, attribution, testing, affiliate marketing, new media, and martech.
  • Collaborate with Creative agencies, Client Acquisitions, and Client Engagement teams to execute end-to-end testing merchandise campaigns.
  • Partner with Client Acquisitions, Client Engagement, Strategic Marketing, and Channel teams to ensure alignment in messaging and delivery of marketing campaigns.
  • Create and manage annual merchandise budgets, ensuring all dollars are spent as allocated and financial control processes followed.

Requirements

  • Demonstrated experience in digital marketing and attribution, with a deep understanding of how digital journeys work.
  • Broad knowledge of marketing, testing, operations, legal, and compliance.
  • Exceptional communication skills, with the ability to negotiate internally and present results at a senior level.
  • Ability to manage multiple projects simultaneously without compromising delivery or quality.
  • Demonstrated process management disciplines, including designing, refining, and managing execution processes.

Educational Requirements

A Bachelor's/University degree is required, with a Master's degree preferred. If you're a motivated and results-driven individual with a passion for innovation and digital marketing, we encourage you to apply for this exciting opportunity. The estimated salary range for this role is $120,000 - $180,000 per annum, based on industry standards and market conditions in New York City.



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