Growth Strategist

hace 3 días

Ciudad de México, Ciudad de México Leona Health A tiempo completo
About Leona Health

Leona Health is a pioneering healthcare company on a mission to revolutionize the way people interact with healthcare. Founded by a seasoned executive, Leona Health aims to provide high-quality medical information and care at an affordable price point, making it accessible to millions of patients worldwide.

We believe that everyone deserves access to quality healthcare, regardless of their location. Our first product is a 24/7 pediatric care platform that connects parents with highly qualified pediatricians via WhatsApp, ensuring they receive the support they need anytime, anywhere.

Headquartered in Mexico City, we are a global team with customers in five countries. Our diverse team brings together years of experience from scaling tech companies like Uber, Rappi, Modern Fertility, and Wonder throughout the US and Latin America.

We are backed by top-tier investors such as General Catalyst & Accel, and an impressive list of angel investors, including the founders of Maven Clinic, Rappi, Nubank, Xepelin, Forward Health, and other successful technology companies.

The Role

**Job Summary:**

We are seeking a highly motivated and experienced Growth Strategist to join our team. As a Growth Strategist, you will be responsible for developing and executing innovative strategies to attract new customers, optimize customer activation, and enhance user engagement.

**Key Responsibilities:**

  • Develop and execute customer acquisition strategies across multiple channels, including digital marketing, partnerships, social media, and events.
  • Optimize customer activation processes to ensure new users quickly understand and experience the value of Leona Health.
  • Design and launch campaigns to keep users engaged and active, using data-driven insights to tailor communications and interventions.
  • Execute growth experiments to test and validate hypotheses, using A/B testing and analytics to drive decisions.
  • Collaborate with the CEO and product team to gather user feedback and translate it into actionable product improvements.
  • Measure and analyze performance, setting clear metrics and KPIs for growth initiatives.
  • Craft brand messaging to ensure consistent and compelling messaging across all channels.
  • Foster partnerships with influencers, schools, and other relevant organizations to drive growth.
  • Oversee content creation efforts to ensure alignment with growth goals.

**What You'll Get:**

  • Autonomy and responsibility to drive growth initiatives.
  • The opportunity to work with a small, nimble team of superstars in a collaborative environment.
  • Mentorship and support for career growth goals.
  • The chance to navigate ambiguous environments and determine the best path forward.
  • A flexible schedule with opportunities for remote work.

**Requirements:**

  • Bachelor's degree in business, economics, healthcare management, or a related field.
  • Minimum of 4 years of work experience, preferably in an early-stage D2C startup (healthcare and/or LATAM experience is a plus).
  • Growth experience (1-2 years) in a pre-seed to Series A startup.
  • Complete fluency in Spanish.
  • Proficiency with content creation tools and a strong grasp of social media platforms.
  • Strong analytical and problem-solving skills.
  • Excellent communication and interpersonal skills.

**We're Looking For Someone Who Is:**

  • Scrappy and resourceful, able to make the most of limited resources.
  • Proactive, taking ownership of goals and initiatives.
  • Versatile, able to handle various tasks and adapt to changing circumstances.
  • Passionate about improving health outcomes and excited by our mission.
  • Team-oriented, thriving in collaborative environments.
  • Curious, constantly seeking new ideas and solutions to problems.
  • Customer-obsessed, dedicated to providing the best experience for our customers.
  • Humble, willing to admit mistakes and receive feedback.

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