Senior Creative Marketing Manager, Paid Media
hace 2 semanas
Scopely is seeking a Senior Creative Marketing Manager to join our team in Mexico City. As a key member of our marketing team, you will be responsible for creating captivating and innovative user acquisition (UA) creatives that attract and engage potential players.
Key Responsibilities- Develop a creative strategy and work with creative partners to develop and execute UA creatives that connect Tiki Solitaire TriPeaks with our target audience.
- Push creative boundaries, identifying innovative ways to market to our target audience.
- Optimize product pages in the Apple and Google Play Store with compelling and visually stunning content to drive industry-leading conversion rates.
- Ensure a cohesive and vibrant brand appearance across all marketing materials and touchpoints.
- Analyze performance data and conduct A/B testing in collaboration with performance marketing and ASO teams to maximize the impact of our creatives.
- Stay ahead of industry trends and competitor strategies through thorough market research.
- Collaborate seamlessly with cross-functional teams, including art, performance marketing, and product, to align on creative strategies.
- Provide clear and inspiring creative feedback to both internal and external teams.
- Manage multiple creative projects with finesse, ensuring timely and high-quality delivery.
- Oversee the production of dynamic video content, from concept development to final editing.
- Monitor and report on the performance of creative assets, offering actionable insights and recommendations.
- Maintain and update brand guidelines to ensure a consistent and exciting visual and written communication style.
- Create and manage budgets for creative production, ensuring cost-effective and impactful use of resources.
- Develop and maintain a content calendar to plan and schedule engaging creative assets.
- Ensure compliance with platform-specific guidelines and advertising standards.
- Continuously seek out opportunities for process improvements to streamline creative workflows and elevate our brand.
- 5+ years of experience in creative media or related roles.
- Strong communication skills, both verbal and written.
- A passion for gaming and a deep understanding of the mobile gaming landscape.
- Can articulate and provide constructive, creative feedback effectively.
- Excel at planning, executing, and managing tasks, ensuring timely and high-quality delivery.
- Have a proven track record of elevating user acquisition (UA) creatives.
- Have experience working with cross-functional teams.
- Skilled in analyzing data and interpreting it to inform creative decisions.
- Stay updated on industry trends and competitor strategies.
- Bring a creative mindset with a strategic approach to problem-solving and innovation.
- Can manage multiple projects simultaneously and prioritize effectively.
- Thrive in a collaborative, fast-paced, and dynamic environment.
- Have a keen eye for detail and a passion for creating visually stunning content.
- Are proactive and continuously seek out opportunities for improvement and innovation.
- Bonus if you are proficient in using creative tools such as Adobe Creative Suite, video editing software, and other relevant tools.
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