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Regional Category Integration Strategist

hace 2 meses

Mérida, Yucatán, México Essencemediacom A tiempo completo
About the Role

As a Category Integration Strategist at Essencemediacom, you will play a pivotal role in driving the company's marketing excellence and consumer experience initiatives. You will work closely with the Category Integration Lead and Category Insights Leader to develop 360-degree integrated brand strategies that inspire business growth and consumer engagement.

Key Responsibilities:

  • Develop and implement integrated marketing strategies that drive business growth and consumer engagement
  • Collaborate with cross-functional teams to gather and organize data, human insights, and business category insights into a cohesive and compelling brief
  • Work closely with clients and agency leaders to maintain and enhance the GroupM/Client relationship, drive insightful creative work, and troubleshoot at the highest levels
  • Lead the development of client business through a successful transition to an integrated, open-sourced creative engine
  • Own the strategic vision and brief client charters, bringing multi-disciplinary thinking, inspiration, and passion for building the next realm of marketing excellence and consumer experience

Requirements:

  • Working knowledge of integrated marketing, including strategy, connection insights, media planning, data analytics, social, and creative consumer activations
  • Experience in both client and agency environments
  • Outstanding track record of performance and business growth
  • Proven successful collaboration with complex, multi-disciplinary teams
  • Proven thought-leadership
  • Willingness to learn, explore, and reinvent
  • Ability to navigate a complex matrixed organization internally and externally

What We Offer:

  • A dynamic and collaborative work environment
  • Opportunities for professional growth and development
  • A competitive salary and benefits package