Digital Analytics Manager

hace 4 días


Ciudad de México, Ciudad de México adidas A tiempo completo
Purpose and Scope

The Digital Analytics Manager will play a key role in supporting the digital business performance analytics function within the regional and local Digital Partner Commerce organization.

The successful candidate will be responsible for ensuring cutting-edge analytics services are available to all market stakeholders, enabling them to make data-driven decisions.

Key Responsibilities
  • Co-prepare data analysis for specific account and country DPC teams based on Regional DPC Business Analytics framework.
  • Accountable for data sourcing and management for specific accounts in partnerships with KAM.
  • Country point of contact for all key external stakeholders.
  • Leverage data and reports to improve overall online business of specific accounts in country.
  • Ensure effective inputs and influence other stakeholders to take facts-based decisions.
  • Work with Regional DPC business analytics to input local insights and business reality, improve reporting structures, and distil best practices across the region.
Key Relationships
  • Market DPC Partner Development
  • Country DPC lead, Digital KAM and Operations
  • KAM and Sr KAMs for digital accounts
  • Country KA team & CTC
  • Country Sales Finance
Requirements
  • Experience in different fields of digital measurement tools and measurement platforms for web analytics, mobile, paid media, social, sentiment, SEO, etc.
  • Experience in e-commerce environment
  • Experience with BI, Financial, Merchandising processes, tools, and KPIs (preferably Adobe etc.)
  • Profound experience with data and visualization techniques.
  • Experience with B2B sales data
  • Advance English
  • Advance Excel

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