Conversion Rate Optimization Specialist

hace 3 semanas


Ciudad de México, Ciudad de México Hustler Marketing A tiempo completo
About the Role

Hustler Marketing is seeking a highly skilled and technical Conversion Rate Optimization (CRO) expert to join our team. As a CRO expert, you will focus on analyzing data, identifying user behavior patterns, and implementing strategies to optimize website performance.

Key Responsibilities
  • Conduct in-depth analysis of user behavior through analytics tools, heatmaps, and user feedback to identify opportunities for optimization.
  • Design, implement, and manage A/B testing, multivariate testing, and other experimentation techniques to validate hypotheses.
  • Optimize landing pages, product pages, checkout flows, and overall website architecture to maximize conversion rates.
  • Collaborate with UX/UI designers to enhance user experience and reduce friction points throughout the e-commerce funnel.
  • Monitor and report on the performance of CRO initiatives, providing actionable insights and strategic recommendations for continuous improvement.
  • Work closely with developers to ensure CRO implementations are executed effectively.
  • Stay up-to-date with the latest CRO, e-commerce, and digital marketing trends and tools.
  • Translate complex data and test results into clear, actionable insights and recommendations for clients.
Requirements
  • Proven experience in CRO, specifically within the e-commerce industry.
  • Strong understanding of UX/UI principles and how they impact conversion.
  • Proficiency in analytics tools such as Google Analytics, Hotjar, Optimizely, VWO, or similar.
  • Demonstrated ability to run A/B and multivariate tests from start to finish.
  • Experience with e-commerce platforms (Shopify, Magento, WooCommerce, etc.) and the challenges specific to optimizing their user experience.
  • Technical knowledge of HTML, CSS, and JavaScript to facilitate the implementation of CRO strategies.
  • Familiarity with heatmaps, session recordings, and user feedback tools.
  • Excellent analytical skills and the ability to derive actionable insights from data.
  • Strong communication skills for effectively presenting test results and recommendations to clients.
  • Proactive attitude with a strong focus on delivering high-quality results.
  • Strong attention to detail with exceptional organizational abilities.
  • Familiarity with working autonomously and managing your own time independently and effectively (remote work experience is a plus).
  • Must have a stable internet connection and a laptop or PC, as well as be able to attend virtual video conferences.
  • Excellent verbal and written communication skills in English.


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