Conversion Rate Optimization Specialist
hace 3 semanas
Hustler Marketing is seeking a highly skilled and technical Conversion Rate Optimization (CRO) expert to join our team. As a CRO expert, you will focus on analyzing data, identifying user behavior patterns, and implementing strategies to optimize website performance.
Key Responsibilities- Conduct in-depth analysis of user behavior through analytics tools, heatmaps, and user feedback to identify opportunities for optimization.
- Design, implement, and manage A/B testing, multivariate testing, and other experimentation techniques to validate hypotheses.
- Optimize landing pages, product pages, checkout flows, and overall website architecture to maximize conversion rates.
- Collaborate with UX/UI designers to enhance user experience and reduce friction points throughout the e-commerce funnel.
- Monitor and report on the performance of CRO initiatives, providing actionable insights and strategic recommendations for continuous improvement.
- Work closely with developers to ensure CRO implementations are executed effectively.
- Stay up-to-date with the latest CRO, e-commerce, and digital marketing trends and tools.
- Translate complex data and test results into clear, actionable insights and recommendations for clients.
- Proven experience in CRO, specifically within the e-commerce industry.
- Strong understanding of UX/UI principles and how they impact conversion.
- Proficiency in analytics tools such as Google Analytics, Hotjar, Optimizely, VWO, or similar.
- Demonstrated ability to run A/B and multivariate tests from start to finish.
- Experience with e-commerce platforms (Shopify, Magento, WooCommerce, etc.) and the challenges specific to optimizing their user experience.
- Technical knowledge of HTML, CSS, and JavaScript to facilitate the implementation of CRO strategies.
- Familiarity with heatmaps, session recordings, and user feedback tools.
- Excellent analytical skills and the ability to derive actionable insights from data.
- Strong communication skills for effectively presenting test results and recommendations to clients.
- Proactive attitude with a strong focus on delivering high-quality results.
- Strong attention to detail with exceptional organizational abilities.
- Familiarity with working autonomously and managing your own time independently and effectively (remote work experience is a plus).
- Must have a stable internet connection and a laptop or PC, as well as be able to attend virtual video conferences.
- Excellent verbal and written communication skills in English.
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