Automation Expert for Marketing Initiatives

hace 4 semanas


Xico, México Bigcommerce A tiempo completo

Company Overview: BigCommerce is a leading e-commerce platform that empowers merchants to grow their businesses. We are passionate about providing an incredible experience for our employees and customers alike.

About the Role: As a Senior Automation Specialist, Campaign Operations, you will play a crucial part in managing and executing marketing tactics, programs, and campaigns via our Marketing Automation Platform (MAP). Your primary focus will be on delivering the right message to the right person at the right time.

Key Responsibilities:

  • Work cross-functionally with the Marketing team to develop new processes and build Marketo Programs, Drips & Nurtures in support of our Marketing efforts
  • Build within the Marketing Activities, Lead Database, and Design Studio sections of Marketo with best-practice tactics, techniques, and procedures (TTPs)
  • Conduct complex troubleshooting for stakeholders to identify the problem, implement a fix, and propose a long-term solution to prevent it in the future
  • Build synchronization between Marketo and Salesforce to manage proper lead flow, tracking, and reporting at each stage of the funnel
  • Administer ancillary MARTECH platforms and system integrations (Salesforce, UTMs, Drift Chat, GoToWebinar, Openprise, Segment.io, Contentful CMS - Web, etc.)
  • Contribute to the building of intricate, complex Operational programs like Lead Scoring, Lead Routing & Lead Lifecycle that fuel velocity/aging metrics and Revenue Review business reporting
  • Pull reports in-platforms that use critical thinking skills and advanced logic to identify business problems
  • Spend 75% of your time in the platform conducting run-the-business (RTB) stakeholder ticket requests through JIRA
  • Spend 25% of your time on big projects and strategic initiatives across critical infrastructure, architecture, net new systems & processes, and cross-functional SOP development

Requirements:

  • 5+ years of related industry experience
  • 2+ years of experience in Marketo, preferably Marketo Certified Expert
  • Proven ability in all aspects of best-practice automation skillsets
  • Main Power User of Marketo and an additional critical platform
  • Ability to train, coach, and develop junior Automation Manager skillsets
  • Detail-oriented with a passion for learning optimal process and best practice implementation
  • Team-first mentality with a passion to learn critical disciplines of Marketing Automation, Database Marketing, Inbound Marketing Methodology, Lead Lifecycle, and Data Orchestration
  • High standard bearer who appreciates being a valued member of a winning team on an inspiring mission
  • Critical thinker who can take an abstract, ambiguous request and use a systems-thinking approach to break it down into system logic and visualize a build
  • Learner who's always ready for more and is excited to continuously improve process
  • Service and 'customers first' mentality always looking to be helpful to stakeholders

Benefits: BigCommerce offers a competitive salary of $120,000 per year, a dynamic work environment, and opportunities for professional growth and development.



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