VP, Demand Generation Strategist

About Us

At Safe Security, we're revolutionizing the cyber risk management industry with our cutting-edge platform. As a category leader in Cyber Risk Quantification (CRQ), we're expanding to adjacent markets and building a team of innovators who share our vision.

Our Culture

We're a company that values transparency, autonomy, and accountability. Our unlimited vacation policy and commitment to empowering individuals and teams make us an attractive workplace for those who want to make a difference.

Job Overview

The Vice President of Demand Generation will lead our demand generation efforts, driving pipeline growth, customer acquisition, and revenue for our cyber risk management solutions. This role requires a strategic thinker with a proven track record in demand generation, a deep understanding of B2B marketing and SaaS community management, and a passion for cyber risk management.

Responsibilities

• Lead Demand Generation Team
  • Develop and execute a comprehensive demand generation strategy to drive pipeline growth and customer acquisition.
  • Lead a high-performing demand generation team to increase pipeline growth, acquire new customers, and drive cross-sell/upsell opportunities.
• Pipeline Targets
  • Own the pipeline targets, collaborating with the marketing and sales teams to define growth plans, channel strategies, and analytics to drive new leads and expansion opportunities.
• Digital Demand Generation
  • Manage digital demand generation channels such as SEM, paid social, webinars, sponsorships, SEO, and integrated campaigns.
• Field Marketing and Regional Revenue Growth
  • Develop strategies for field marketing and regional revenue growth, collaborating closely with regional sales and partner leadership to ensure targeted and impactful campaigns.
• Global Events
  • Oversee global events to enhance brand awareness, customer loyalty, and generate new leads and opportunities.
• Outbound Marketing and Account-Based Marketing
  • Create an outbound marketing strategy and account-based marketing framework aligned with sales objectives.
• Partner Marketing
  • Collaborate with the Partner team to develop partner marketing strategies that align with global campaign goals and drive SQL pipeline.
• Community Engagement
  • Support and collaborate with the FAIR Institute to drive community learning, engagement, and advocacy.
• Culture and Alignment
  • Foster alignment among marketing, sales, and go-to-market teams to drive collective success.

Qualifications

• Experienced marketing leader with a track record of building and executing multi-channel go-to-market plans.
• Demonstrated leadership experience managing a Demand Gen team in a hyper-growth company that set the standard in their market category.
• Strategic thinker with excellent communication and analytical skills.
• Proven ability to drive pipeline growth and lead generation, and to leverage a community play.
• Experience in SAAS and cybersecurity/cyber risk management is preferred.
• Strong project management skills and ability to thrive in a dynamic environment.
• Results-oriented with a collaborative and customer-focused mindset.