Vice President of Demand Generation Strategy

hace 5 días


Chihuahua, Chihuahua, México Safe Security A tiempo completo
About the Role

We are seeking a seasoned Demand Generation expert to join our team at Safe Security, a leading provider of Cyber Risk Quantification solutions. As a key member of our go-to-market team, you will be responsible for developing and executing a comprehensive demand generation strategy that drives pipeline growth, customer acquisition, and revenue for our solutions.

Key Responsibilities
  • Lead Demand Generation Strategy: Develop and execute a multi-channel demand generation strategy that drives pipeline growth and customer acquisition.
  • Manage Demand Generation Team: Lead and develop a high-performing demand generation team to achieve pipeline targets and revenue growth.
  • Channel Management: Own the pipeline targets and collaborate with marketing and sales teams to define growth plans and channel strategies for digital demand generation channels such as SEM, paid social, webinars, sponsorships, SEO, and integrated campaigns.
  • Field Marketing and Regional Growth: Develop strategies for field marketing and regional revenue growth to enhance brand awareness and generate new leads and opportunities.
  • Global Events: Oversee global events to enhance brand awareness and generate new leads and opportunities.
  • Outbound Marketing and Account-Based Marketing: Create an outbound marketing strategy and account-based marketing framework aligned with sales objectives to drive pipeline growth and customer acquisition.
  • Culture of Continuous Improvement: Cultivate a culture of continuous testing and optimization to improve channel performance and ROI.
  • Alignment and Collaboration: Foster alignment among marketing, sales, and go-to-market teams to drive collective success.
Requirements
  • Marketing Leadership Experience: Experienced marketing leader with a track record of building and executing multi-channel go-to-market plans.
  • Demand Generation Expertise: Demonstrated leadership experience managing a Demand Gen team in a hyper-growth company.
  • Strategic Thinking and Communication: Strategic thinker with excellent communication and analytical skills.
  • Pipeline Growth and Lead Generation: Proven ability to drive pipeline growth and lead generation, and to leverage a community play.
  • SAAS and Cybersecurity Experience: Experience in SAAS and cybersecurity/cyber risk management is preferred.
  • Project Management and Collaboration: Strong project management skills and ability to thrive in a dynamic environment.
  • Results-Oriented and Customer-Focused: Results-oriented with a collaborative and customer-focused mindset.


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