Marketing Channel Manager

hace 4 días

Miguel Hidalgo, Ciudad de México Milwaukee Tool A tiempo completo
Job Overview:

We are seeking a skilled Marketing Channel Manager to join our team at Milwaukee Tool. This role will be responsible for marketing ownership of a specified channel of distribution, identifying strategic opportunities and threats, and developing corresponding marketing strategies to achieve corporate objectives.

The ideal candidate will have a strong analytical mindset, excellent communication skills, and experience in Latin America sales and/or marketing, preferably within plumbing and/or electrical or industrial distribution channels.

Key Responsibilities:
  • Partner with sales team and customers to develop and profitability of channel-specific programs to drive sales growth across the Latin America regions.
  • Ensure integrity of pricing, programs, and promotions within assigned channel and identify potential conflicts across other channels.
  • Manage and execute an assigned annual budget for use towards developing programs, promotions, and merchandising.
  • Work with National Account and/or Regional and National Managers in the Latin American Region to develop annual business plans for key accounts, including promotions, new product introductions, advertising, and support plans.
  • Conduct competitive market analysis to formulate recommendations for an annual commercial plan, including advertising and promotional strategies.
  • Recommend optimal product assortment across all brands, utilizing industry experience, LATAM customs, category management techniques, market information, and end-user research.
  • Develop merchandising and POP material to support new product launches, promotions, and cross-merchandising.
  • Recommend improved in-store merchandising systems where necessary.
  • Serve as liaison to assigned new product team(s).
  • Provide timely competitive and market input and direction into new product development process.
Requirements:
  • B.S. Degree in Engineering, Marketing, or Business (MBA preferred) or equivalent.
  • Plus 5+ years of experience in Latin America sales and/or marketing, preferably within plumbing and/or electrical or industrial distribution channels.
  • Strong analytical, computer, communications, and presentational skills.

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