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Senior Marketing Manager
hace 2 meses
About the Position
Overview
This role supports, reviews, and monitors the development and execution of marketing strategies in accordance with the company's overall objectives. The successful candidate will work closely with sales teams to achieve sales and commercial goals. They will be responsible for developing and implementing communications plans aligned with global strategies and managing the marketing budget.
Key Responsibilities
- Develop and implement marketing strategies and plans in line with the company's overall objectives.
- Collaborate with sales teams to achieve sales and commercial goals.
- Manage the marketing budget and ensure effective use of resources.
- Develop and maintain relationships with key stakeholders, including opinion leaders and clients.
- Monitor and analyze market trends and competitor activity to inform marketing strategies.
- Provide leadership and guidance to marketing teams to ensure effective execution of marketing plans.
- Ensure alignment of marketing actions with the company's strategic objectives.
Requirements
- Bachelor's degree in marketing, business administration, economics, engineering, finance, or a related field.
- Proven track record of at least 5 years in marketing leadership roles within the healthcare or diagnostics industry.
- Strong strategic thinking and problem-solving abilities.
- Excellent communication, interpersonal, and presentation skills.
- High-performance team leadership.
Skills and Capabilities
- Strong leadership skills.
- Effective communication.
- Strategic thinking.
- Team development.
- Emotional intelligence.
- Results-oriented.
- Negotiation skills.
- Digital marketing.
