Digital Media Strategist
hace 7 horas
About Us
Tinuiti is the largest independent performance marketing firm, boasting a team of over 1,200 employees and managing nearly $4 billion in digital media.
Job Summary
We are seeking an experienced Digital Media Strategist to join our team. In this role, you will be responsible for executing and supporting paid media campaigns across various channels, including paid search, shopping, and social media.
Key Responsibilities
- Execute and support paid media campaigns, including account setup, strategy development, organization, and management
- Utilize reporting, analytics, and trend tools on a daily basis
- Develop and implement campaign strategies, including keyword development, audience targeting, ad copy creation, and testing
- Conduct campaign audits and provide recommendations for improvement
- Track and report on campaign results, analyzing data and participating in weekly client calls
- Communicate effectively with clients at all levels, from marketing managers to C-level executives
- Collaborate with the leadership team to develop new business pitches and RFPs
Requirements
- 2-4 years of experience in paid media, preferably with Google, Microsoft, and Meta platforms
- Proven track record of managing monthly campaign budgets of $30k+
- Experience working with e-commerce clients a plus
- Advanced computer skills, particularly in Microsoft Excel, PowerPoint, and Google Suite products
- Certifications in Google Ads and Facebook Blueprint a plus
- Experience working with Google Analytics
- Strong client management and communication skills
- Ability to travel occasionally for quarterly business reviews or new business pitches
What We Offer
- Competitive salary: $80,000 - $110,000 per year
- Opportunity to work with a leading performance marketing firm
- Collaborative and dynamic work environment
- Professional development and growth opportunities
- Recognition and rewards for outstanding performance
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