Digital Communications Strategist

hace 2 semanas

Xico, México Aig A tiempo completo

AIG is a leading global insurance organization, providing a wide range of property casualty insurance products in approximately 70 countries and jurisdictions.

We encourage colleagues to give back to the causes they care most about, supporting these efforts through our Volunteer Time Off and Matching Grants Programs.

Our General Insurance business offers a broad range of products to customers through a diversified, multichannel distribution network.

The Latin America & the Caribbean Marketing & Communications team supports the business segments by developing brand reputation, content, and relationships with strategic stakeholders.

This role will work closely with regional heads and local managers to identify business priorities and opportunities, showcasing AIG differentiators, products, and initiatives across social media channels.

Key Responsibilities:

  1. Manage current Social Media channels and digital platforms (website and blog) for AIG Mexico.
  2. Propose creative online campaigns and organize an always-on content calendar that meet local business priorities.
  3. Supervise Community Management efforts along with Customer Success teams.
  4. Coordinate digital agencies, providing guidance and business drivers to facilitate their work.
  5. Deploy global and regional Digital & Social media guidelines and campaigns to the Mexico market.
  6. Estimate, manage, and execute paid media plans for social media and online advertising within budget.
  7. Understand buyer personas and create targeted audiences clusters for online advertising.
  8. Social media advisory for senior executives, including LinkedIn ghost-writing.
  9. Handle Marketing CRM (Eloqua) and Inbound Marketing campaigns.
  10. Brand advocate for design, voice tone, and narrative, keeping AIG's differentiators in mind.
  11. Manage Digital & Social Media expenses and payments according to local policies.

Requirements:

  • Minimum 3 years in corporate social media handling, promoting corporate reputation and target-audience engagement.
  • Experience managing social media platforms (LinkedIn, Facebook, Twitter, YouTube, Instagram, TikTok).
  • Experience with Online Advertising (Google Display Network, Google Search, Native Ads). Elementary knowledge about websites and blogs (SEO/SEM, Landing pages).
  • Managing external vendors and agencies.

Skills:

  • Excellent Spanish writing and content development skills.
  • Fluent English (reading, writing, speaking).
  • Ability to handle multiple tasks simultaneously.
  • Creativity and open mindset for alternative and innovative digital marketing strategies.

Salary: $80,000 - $100,000 per year, depending on experience.

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