Audience Insights Analyst

hace 1 día


Ciudad de México, Ciudad de México Unicorn Consulting Group A tiempo completo
{"h2": "About the Role", "p": "As a Media Strategy Specialist at Unicorn Consulting Group, you will play a key part in helping our clients in the entertainment space make informed decisions about their paid media advertising campaigns. With a focus on analyzing and delivering insights, you will use media audience research platforms to understand media consumption patterns and trends for our global clients.

Your expertise will be essential in applying data from media planning and reporting tools to assist the team in campaign development and stewardship, synthesizing data from various sources into competitor analysis, and delivering insights on clients\u2019 business, metrics, and competitive landscape.

If you have experience in a data-focused paid media strategy position, preferably at an advertising agency, and are skilled in tools such as Global Web Index (GWI), SimilarWeb, Quid, Newzoo, Warc, eMarketer, and Pathmatics, we want to hear from you.

Key Responsibilities:

* Apply data from media planning and reporting tools to assist the team in campaign development and stewardship
* Synthesize data from a variety of sources into competitor analysis
* Deliver insights on clients\u2019 business, metrics, and competitive landscape

Requirements:

* 3+ years of professional experience in a data-focused paid media strategy position, preferably at an advertising agency
* Experience with tools such as Global Web Index (GWI), SimilarWeb, Quid, Newzoo, Warc, eMarketer, and Pathmatics
* Ability to translate data into an insights POV for your colleagues and our clients
* Exceptional skills with Excel and other analytical toolkits
* Strong English and Spanish written and verbal communication skills
* Proven problem-solving and creative thinking skills in a business setting

What We Offer:

* Comprehensive benefits plan including paid medical and life insurance, annual bonus, work-from-home stipend, aguinaldo, grocery stipend, and more
* Salary in the MX$25k-40k range based on experience

If you are a motivated and detail-oriented individual with a passion for data analysis and media strategy, we encourage you to apply with your English-language resume only.

We look forward to hearing from you.

Unicorn Consulting Group is a specialist recruiting agency for marketing and technology people.
"}
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