Data Audience Manager

hace 1 día


Ciudad de México, Ciudad de México dentsu A tiempo completo
Data Audience Manager

The role of a Data Audience Manager at Dentsu Media involves overseeing campaign management across clients within the Addressable team.

Key Responsibilities:

  1. Collaborate with the internal media team to ensure accurate tracking and mapping, and continuously monitor campaigns for optimal performance.
  2. Work closely with the internal Media team to identify, report, and resolve technical issues.
  3. Provide detailed weekly revenue forecasts and respond to billing inquiries for all monthly performance activity.
  4. Offer technical expertise to communicate with clients and explain campaign progress, addressing any blocking issues.
  5. Develop campaign proposals, including a set of tactics aligned with the overall advertiser goal.
  6. Export data from the ad server interface and combine it with DSP data points as needed.
  7. Maintain in-depth knowledge of the Programmatic ecosystem, staying up-to-date with new ad technology functionality and understanding potential opportunities.
  8. Contribute to updating best practices and offer insights on improving campaign effectiveness.
  9. Provide consultative ideas to the Operation, Account, and Commercial teams to enhance pitching new business and campaign improvement.

Location: CDMX – 1458 Avenida Insurgentes Sur

Brand: Dentsu Media

Time Type: Full time

Contract Type: Permanent


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