Marketing Operations Manager

hace 1 día


Ciudad de México, Ciudad de México TigerConnect A tiempo completo
About the Role

We are seeking a highly skilled and strategic-minded Marketing Operations Manager to join our team at TigerConnect. As a key member of our Marketing and Revenue operations team, you will be responsible for optimizing our marketing processes, implementing efficient workflows, and leveraging data-driven insights to drive marketing effectiveness.

Key Responsibilities
  • Marketing Technology Management:
    • Manage and optimize marketing technology, including Marketo, 6Sense, Drift, Outreach, Full Circle, and other marketing platforms.
    • Collaborate with Revenue Operations and other relevant stakeholders to integrate and maintain marketing systems.
    • Stay up-to-date on industry trends and advancements in marketing technology to ensure the company remains competitive.
  • Data Analysis and Reporting:
    • Analyze marketing performance data to measure the effectiveness of campaigns and initiatives through Full Circle and other marketing attribution platforms.
    • Generate regular reports and dashboards to communicate key insights and performance metrics to stakeholders.
    • Identify trends and opportunities for optimization based on data analysis.
  • Marketing Process Optimization:
    • Identify opportunities to streamline marketing processes and improve efficiency.
    • Develop and implement standardized workflows and best practices across marketing teams.
    • Continuously monitor and evaluate marketing processes to identify areas for improvement.
  • People Management:
    • Provide leadership, coaching, and mentorship to enable high-quality work and strong team performance.
    • Coach, motivate, and lead team members to help reach their optimum performance level.
Requirements
  • 8+ years of experience in marketing operations, marketing analytics, or related roles.
  • 4-5 years Marketo experience and Marketo certification required.
  • Experience managing people, with a focus on development, performance, and productivity.
  • Strong analytical skills with experience in data analysis and reporting.
  • Proven track record of optimizing marketing processes and driving efficiency.
  • Strategic thinker with a results-oriented mindset and a focus on continuous improvement.
  • Proficiency in marketing technology platforms such as SFDC, Marketo, Outreach, and others.
  • Excellent project management skills with the ability to manage multiple projects simultaneously.
  • Strong communication and interpersonal skills with the ability to collaborate effectively across teams.
What We Offer
  • A comprehensive benefits package with excellent medical, dental, vision, and life insurance coverage for you and your family.
  • An annual wellness program with reimbursements, company-wide wellness days, and volunteer opportunities.
  • A flexible time off policy with no limit on the number of days off.
  • A LinkedIn Learning License for self-paced learning opportunities to help you grow and develop.
  • A mission-driven team dedicated to making a difference in the world of healthcare.


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