Marketing Operations Manager
hace 1 día
We are seeking a highly skilled and strategic-minded Marketing Operations Manager to join our team at TigerConnect. As a key member of our Marketing and Revenue operations team, you will be responsible for optimizing our marketing processes, implementing efficient workflows, and leveraging data-driven insights to drive marketing effectiveness.
Key Responsibilities- Marketing Technology Management:
- Manage and optimize marketing technology, including Marketo, 6Sense, Drift, Outreach, Full Circle, and other marketing platforms.
- Collaborate with Revenue Operations and other relevant stakeholders to integrate and maintain marketing systems.
- Stay up-to-date on industry trends and advancements in marketing technology to ensure the company remains competitive.
- Data Analysis and Reporting:
- Analyze marketing performance data to measure the effectiveness of campaigns and initiatives through Full Circle and other marketing attribution platforms.
- Generate regular reports and dashboards to communicate key insights and performance metrics to stakeholders.
- Identify trends and opportunities for optimization based on data analysis.
- Marketing Process Optimization:
- Identify opportunities to streamline marketing processes and improve efficiency.
- Develop and implement standardized workflows and best practices across marketing teams.
- Continuously monitor and evaluate marketing processes to identify areas for improvement.
- People Management:
- Provide leadership, coaching, and mentorship to enable high-quality work and strong team performance.
- Coach, motivate, and lead team members to help reach their optimum performance level.
- 8+ years of experience in marketing operations, marketing analytics, or related roles.
- 4-5 years Marketo experience and Marketo certification required.
- Experience managing people, with a focus on development, performance, and productivity.
- Strong analytical skills with experience in data analysis and reporting.
- Proven track record of optimizing marketing processes and driving efficiency.
- Strategic thinker with a results-oriented mindset and a focus on continuous improvement.
- Proficiency in marketing technology platforms such as SFDC, Marketo, Outreach, and others.
- Excellent project management skills with the ability to manage multiple projects simultaneously.
- Strong communication and interpersonal skills with the ability to collaborate effectively across teams.
- A comprehensive benefits package with excellent medical, dental, vision, and life insurance coverage for you and your family.
- An annual wellness program with reimbursements, company-wide wellness days, and volunteer opportunities.
- A flexible time off policy with no limit on the number of days off.
- A LinkedIn Learning License for self-paced learning opportunities to help you grow and develop.
- A mission-driven team dedicated to making a difference in the world of healthcare.
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