Marketing Team Leader
hace 2 semanas
**Marketing Team Leader wanted at Parrot Software**
We are the operating system for restaurants, and our mission is to empower every restaurant to be the best version of themselves. We are revolutionizing the restaurant world.
About the position
Responsible for leading the Marketing team with top-of-funnel efforts. Optimizing Customer Acquisition Cost (CAC) and funnel to grow an efficient B2B Lead to opportunity process focused on organic, referrals, and brand.
Each person who is part of Parrot is a vital ingredient in contributing, designing, and developing new and different solutions. We focus on giving an amazing service.
Responsibilities
- Manage the Marketing Team
- Create strategies for Key Performance Indicators (KPIs) such as target leads, Marketing Qualified Leads (MQL), Sales Qualified Leads (SQL), and demos for every sales channel
- Optimize CAC
- Optimize content creation and strategies for awareness and traffic
- Accountable for staff team KPIs
What you need?
- B2B Growth Marketing experience
- General knowledge of Pay-Per-Click (PPC) strategies
- Skilled knowledge of Search Engine Optimization (SEO) and Content strategies
- General knowledge of Outbound strategies
- Experience with CRM software
- CAC calculation and funnel optimization knowledge
At Parrot Software, we celebrate new team members and the growth possibilities this brings for everyone. If you have the curiosity and passion to revolutionize the restaurant world, we invite you to be part of our team.
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