Marketing Strategy Evaluator

hace 6 días


Ciudad de México, Ciudad de México 1-StopAsia A tiempo completo

Company Overview:

1-StopAsia is a premier provider of translation and localization services, committed to facilitating global communication for businesses. We take pride in our ability to deliver top-notch translations and outstanding customer support. As we broaden our horizons, we are in search of a proficient Marketing Auditor to enhance our marketing strategies for optimal performance.

Position Overview:

We are in need of a meticulous and experienced Marketing Auditor to perform a thorough evaluation of our existing marketing strategies. The ideal candidate will possess extensive knowledge in digital marketing, website optimization, social media engagement, content development, and competitive market analysis. Your main objective will be to assess the efficiency of our marketing initiatives and offer practical recommendations to elevate our online visibility and search rankings.

Key Responsibilities:

1. Marketing Strategy Evaluation:

Conduct a detailed review of our current marketing strategies, encompassing campaigns, channels, and overall effectiveness.

Identify strengths, weaknesses, opportunities, and threats through a comprehensive SWOT analysis.

2. Website Assessment:

Perform an in-depth audit of our website focusing on SEO, user experience, and content quality.

Deliver actionable recommendations for website enhancements to boost user engagement and improve search engine rankings.

3. Social Media Analysis:

Examine our social media footprint across multiple platforms.

Evaluate the effectiveness of our social media strategies and content.

Propose enhancements to amplify engagement and reach.

4. Content Quality Review:

Assess the relevance and quality of our existing content, including blogs, articles, and marketing collateral.

Suggest strategies for content optimization and creation to attract and retain our target audience.

5. Online Presence and Ranking Assessment:

Evaluate our overall online presence and search engine rankings.

Conduct competitor analysis to pinpoint areas for improvement and differentiation.

Provide strategies to enhance our online visibility and competitive stance.

Qualifications:

Demonstrated experience in marketing auditing, digital marketing, or a related discipline.

Strong analytical capabilities with the proficiency to interpret data and deliver actionable insights.

Comprehensive knowledge of SEO, SEM, social media, and content marketing.

Familiarity with marketing tools and software (e.g., Google Analytics, SEMrush, Ahrefs, etc.).

Exceptional communication skills, both written and verbal.

Ability to work autonomously and manage multiple projects concurrently.

A sharp eye for detail and a commitment to continuous improvement.


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