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Marketing Operations Manager

hace 2 meses

Xico, México Zendesk A tiempo completo

Job Title: Marketing Operations Manager, CDP Data Manager

Job Summary:

Zendesk is seeking an experienced Marketing Operations Manager to join our Global Marketing Operations team. As a key member of our team, you will be responsible for administering our Customer Data Platform (CDP), ensuring reliable data integrations with multiple data sources and enabling outstanding customer experiences through relevant, personalized marketing programs.

Key Responsibilities:

  • Oversee integrations to monitor data ingress and egress between CDP and other marketing systems.
  • Maintain profile and segmentation definitions, activation schedules, and destination integrations.
  • Collaborate with the Enterprise Data & Analytics team to manage CDP's day-to-day operations and administration, ensuring the platform runs smoothly and meets performance and data hygiene benchmarks.
  • Establish a standardized data model to create a common language for customer experience.
  • Manage user access and permissions.
  • Establish data best practices, including audience segmentation and activation among the global marketing community.
  • Provide ongoing support and training to end-users, ensuring they can utilize the platform effectively for their needs.
  • Consult with Marketing to gather and prioritize use case requirements and translate them into technical data requests.
  • Extract, analyze, and interpret data from the CDP to drive actionable insights for targeted marketing campaigns.
  • Develop and deliver reports on audience insights, campaign performance, and data health metrics, aiding decision-making processes.
  • Ensure CDP operations adhere to data privacy laws (GDPR, CCPA, etc.) and comply with Zendesk's data governance policies.

Desired Skills and Experience:

  • Hands-on experience configuring and managing CDP instances (Adobe Real-Time CDP instances is ideal).
  • Proven expertise in creating schemas, ingesting data from a variety of sources, configuring identity resolution, and connecting destinations for activation.
  • Strong understanding of data integration, data quality, and data governance principles.
  • Excellent project management skills with the ability to manage multiple projects simultaneously and meet deadlines.
  • Advanced SQL query writing and experience working multiple tables and subqueries and analytics data warehouses (e.g. BigQuery, MySQL, Snowflake). Hands on experience with Adobe Data Distiller is ideal.
  • Self-starter with high motivation to succeed in a fast-paced work environment.

What We Offer:

Zendesk is an equal opportunity employer, and we're proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law.