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Senior Manager, Brand Communications Lead

hace 1 mes

Xico, México Adidas A tiempo completo
Job Summary

We are seeking a highly skilled Senior Manager, Brand Communications to lead the development of integrated marketing communications packages that drive business objectives for adidas. The ideal candidate will have a strong background in marketing communications, campaign development, and execution, with a deep understanding of the ever-changing marketing landscape.

Key Responsibilities

  • Partner with BU product managers to develop marketing and communication plans that drive business unit objectives.
  • Manage the development of short and long-term communications strategies based on global SBP and specific business unit objectives.
  • Create comprehensive action plans for all BU communications projects to maximize brand and product exposure while maximizing efficiencies.
  • Remain up-to-date on the fast-developing media environment and new media technologies and opportunities.
  • Ensure constant communication with markets to enable local opportunities to activate and amplify partnerships.
  • Identify communication opportunities and coordinate with day-to-day management of all other marketing disciplines.
  • Manage global and local agencies across projects and activities for the business unit.
  • Oversee the development of communication tools from conception to implementation, ensuring all projects are on brief and meet the highest creative standards.
  • Design and monitor the business unit and global communications plan and benchmark progress in brand perception in markets.
  • Design post-campaign evaluation performance by conducting or coordinating research and tracking project development.

Requirements

  • Strong interpersonal and communication skills, with a high level of strategic thinking.
  • Broad experience in marketing communications, campaign development, and execution.
  • Deep-rooted understanding of the ever-changing marketing landscape and advanced experience in project management.
  • Ability to collaborate and manage platforms and tools used by multiple functions, as well as manage and/or collaborate with internal and external cross-functional groups.
  • Broad understanding of and passion for the sports and fashion/entertainment industry.
  • Excellent presentation and organizational skills.
  • Strategic thinker.

Education and Experience

  • Degree in Marketing, Communications, Retail, Digital, or a related field.
  • Master's degree/MBA a plus.
  • 8+ years' industry and/or relevant work experience.
  • Fluent written and spoken English and Spanish language skills.

About Adidas

At Adidas, we have a winning culture. But to win, physical power is not enough. Just like athletes, our employees need mental strength in their game. We foster the athlete's mindset through a set of behaviors that we want to enable and develop in our people and that are at the core of our unique company culture: this is how we win while playing fair.

Courage: Speak up when you see an opportunity; step up when you see a need.

Ownership: Pick up the ball. Be proactive, take responsibility, and follow through.

Innovation: Elevate to win. Be curious, test, and learn new and better ways of doing things.

Teamplay: Win together. Work collaboratively and cultivate a shared mindset.

Integrity: Play by the rules. Hold yourself and others accountable to our company's standards.

Respect: Value all players. Display empathy, be inclusive, and show dignity to all.

**Adidas celebrates diversity, supports inclusiveness, and encourages individual expression in our workplace. We do not tolerate harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.**