Brand & Communications Lead
hace 3 semanas
About the Role
As the Brand & Communications Team Lead at Continental, you will be responsible for driving the integrated marketing and communication strategy for PLT, TT, CST, and 2W. This includes developing specific communication actions for each sales channel, creating all communication materials to support product sales, and managing the marketing plan for TT and PLT.
Key Responsibilities
- Develop and implement the brand strategy for each division, aligned with the commercial strategy and purchase funnel strategy.
- Define core messages and target audiences for each division, and develop media plans for national campaigns.
- Ensure that campaign mechanics and participating distributors are communicated on the website, Contishop, and make editable materials available in Contilink.
- Produce video, audio, or product shooting execution (supplier management) and present communication documents for sales teams.
- Develop, implement, and monitor communication by division, and define and track KPIs for each media plan.
- Develop and lead the implementation and monitoring of brand strategy for each digital and social network, and create a content marketing strategy to engage with customers.
- Develop and implement PR strategy, and support all process on Sponsorships (planning, documentation, sell in/sell out activities coordination, event organization, evaluation).
- Coordinate all Trade activities to implement marketing strategy, and develop and implement marketing programs definition, implementation, and review, with KPIs follow-up.
- Schedule annual marketing event planning and coordination, process implementation, and KPI follow-up, and coordinate national sell-out campaigns evaluation for each channel.
- Develop and lead the implementation of compliance controls and accomplishement.
About You
To be successful in this role, you will need to have a professional degree, at least 3 professional experiences in related fields, and previous experience in marketing agencies will be a strong plus. You will also need to have leadership experience, negotiation experience, marketing campaigns experience, market knowledge, e-commerce experience, advanced English skills, budget management experience, brand strategy and positioning experience, customer centricity experience, market and competitor forecasting experience, and customer journey design experience.
About Continental
Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. In 2022, Continental generated sales of €39.4 billion and currently employs around 200,000 people in 57 countries and markets.
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