Content Strategist

hace 1 día


Ciudad de México, Ciudad de México Berlitz A tiempo completo

Senior Content Manager

This role is responsible for developing and implementing a comprehensive content strategy aligned with business goals, audience personas, and market trends.

Key Responsibilities:

1. Content Creation: Lead the creation of high-quality content in English across multiple formats, including articles, blog posts, brochures, videos, and more, especially for B2B audiences.

2. Support SEO Optimization: Collaborate with the SEO Manager to lead SEO efforts aimed at improving search engine rankings, increasing organic traffic, and enhancing online visibility.

3. Content Distribution: Develop and execute content distribution plans to maximize reach, engagement, and conversion.

4. Content Calendar Management: Develop and manage a content calendar to ensure timely delivery of content assets.

5. Performance Analysis: Monitor and analyze content performance metrics, such as traffic, engagement, and conversion rates.

Qualifications:

Bachelor's degree in Marketing, Communications, Journalism, or related field

Proficiency in the English language: Level C2 Essential

Fluency in English (written and verbal)

5 years of experience in content production, and Inbound Marketing

Knowledge of best practices in SEO

Strong understanding of inbound marketing principles and strategies, particularly within the B2B sector

Detail-oriented with a commitment to maintaining high quality in content creation and delivery

Experience with content management systems, marketing automation tools, and analytics platforms

Excellent communication, leadership, and project management skills

Benefits:

Competitive salary and benefits above the law

Scholarships to learn a language

Direct hiring by the company

Work in a company with multicultural projection

100% Remote



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