Conversion Tracking Implementation Specialist

hace 2 semanas


Xico, México Regex Seo A tiempo completo

Conversion Tracking Implementation Specialist

We're looking for a skilled Conversion Tracking Implementation Specialist to join our team at Regex SEO. As a key member of our digital marketing team, you'll be responsible for implementing and maintaining online and offline conversion tracking for campaigns across all digital marketing channels.

Key Responsibilities:

  • Set up, maintain, monitor, and troubleshoot online and offline conversion tracking for campaigns across all digital marketing channels for data capture and reporting.
  • Write (and/or coordinate writing of) custom scripts using PHP and JavaScript to ensure the integration of tracking data from various sources.
  • Manage custom dynamic number insertion & substitution and other data collection mechanisms.
  • Implement Google Tag Manager custom tags.
  • Implement tracking across devices to capture user interactions when they move between desktop, mobile, and other devices, ensuring comprehensive conversion attribution.
  • Integrate (and/or coordinate integration of) custom API solutions for data collection.
  • Manage data transmission via webhooks or direct API calls.

Requirements:

  • Extensive hands-on experience with conversion tracking implementation & diagnostics.
  • Web events & conversion tracking implementation & diagnostics (calls, forms, chats, direct bookings).
  • Phone call tracking implementation & diagnostics.
  • Google Measurement API implementation and diagnostics.
  • Channel attribution implementation and diagnostics for aforementioned Web Events & Conversions.
  • Web events custom code debugging experience.
  • Debug PHP, JavaScript, jQuery, Ajax, and API code that sends web events and conversions data to tracking platforms - Google Analytics, Google Ads, Call Tracking Systems, and CRMs.

Why Join Us:

  • We value data over gut feelings.
  • We value transparency over image.
  • We value solutions over problem-dwelling.
  • We value enthusiasm over complacency.
  • We value mastery in something over mediocrity in everything.

What We Offer:

  • Time empowerment.
  • Flexible work schedule.
  • Recharge days.
  • Autonomy and inclusivity.

At Regex SEO, we care about our clients, our teammates, the work we do, and, of course, you.



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